Chris Gard:

Part of the original core leadership team reporting to the CEO, driving growth from 50M MAU to over 160M+ MAU, 1B+ downloads and 16th most downloaded app worldwide for 5 consecutive quarters (and counting). Creative direction and management of creative teams and vendors worldwide. The global creative team consist of 30 people distributed between the San Francisco, Los Angeles, Beijing, Tokyo, Yerevan and Moscow offices. • Complete rebranding (Visual, Voice & Tone) across the entire ecosystem (corporate, product, marketing, social, editorial). • Hands on design, development, expansion and passionate evangelism of the company brand. • Creation of global hubs for better regional speed, relevancy and authenticity. Expanded the team from 5 in Armenia to a global team of 30 in 6 different hubs around the world. • Collaboration and Influence with global partners. Localization and customization of assets, requirements and strategies based on regional cultural standards and sensitivities. Global solutions handled with regional finesse. • Restructured agencies processes, team, workflows and business strategies to be more effective and consistent allowing for better transparency, customer focus, efficiency and quality. • Director and creative director on shoots and high profile media campaigns globally. • Creative leadership and brainstorming on all new campaigns, deliverables, creative and technical requests for marketing, product, social, paid UA, premium content and partnership teams. • Architect of ASO and Paid UA creative strategies resulting in a decrease in CAC of 45% and 104% increase in paid subscribers. • Leadership and creative direction of the Premium content team resulting in a 3x increase in usage and subscriptions. • Owner of special projects and innovation initiatives for product, AI, Filter and Machine Learning teams.

ZouGard is a full-service international creative solutions provider specializing in all aspects of media production and creative development from concept to completion. Clients include Gansu Huangtai Wine, Hunan Free-Sky Design, 927 Creative and more.

Creative direction and management of the network creative team. Performing work for on-air, off-air, corporate, print, web and ad sales clients. • Writer, designer and director of award-winning special projects and promo campaigns from concept through completion. These ranged from high profile dialogue driven talent spots to highly stylized creative and network branding campaigns.