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Brand Manager

Top Management

Expertise in marketing and brand management for outdoor and lifestyle brands.
Accomplished, entrepreneurial brand manager with over 10 years of experience promoting outdoors-related soft goods in a highly competitive marketplace. Demonstrated history of closing sales, increasing market share and maximizing sales, as well as creating a lasting impression among audiences. Leverages excellent verbal and written skills and consultative business acumen to coordinate creative advertising and marketing campaigns. An avid skier and outdoors person with a deep understanding of the target market and competitors.


Brand Manager
Plan, develop and direct marketing efforts to increase the  awareness of Obermeyer’s ski- and outdoor-related soft goods, focusing on enhancing profit and loss performance, image and positioning in the market
•	Currently fostering relationships with 40 different stores at 60 locations, excelling in meeting their needs in short season with tight deadlines.
•	Consistently increase market share by adding new clients each season, focusing on smaller stores.
•	Continually research new markets, including outdoor adventures, online, rental companies, children’s retailers, boutiques, and lodging (i.e. hotel/resort gift shops).
•	Grow sales and market share by meeting with existing and potential clients, introducing them to brand and getting their get pre-line input to ensure their needs were met.
•	Build mutually beneficial relationships with client stores, visiting them off-season and attending end-of-summer sales.
•	Ensured outstanding service by tracking all shipments, regularly checking in on store-fronts, and keeping communications open.
•	Set up Shop-in-Shop for key client as well as merchandising displays for smaller shops.
•	Enhanced brand awareness by personally conducting 45 clinics and visiting additional store in CO and NM, educating staff on features and benefits of new and existing products, enabling them to increase sales.
•	Increased market share by presenting line at Western Winter Sports Representatives Association (WWSRA) events and Outdoor Retailer Snow Show (OR/SS), as well as conducting Early Write Show in Denver and setting up displays.


Co-founder of sales agency representing outdoor and lifestyle brands, working with retail partners to develop assortment plans specific to their demographic needs and targeted consumer base. Assist in product development, customer care, merchandising and staff training.
•	Generated 40% sales increase last year for Regina Imports, a major importer of après ski boots.
•	Instrumental in Captiva Cashmere’s expansion into western U.S. markets, enabling Glazier Mountain Group to maintain sales during the off-season.
•	Specializes in Rocky Mountain region market research and analysis, brand expansion, regional trade shows, staff training, merchandising, and visual merchandising planogram creation.


Find out detailed information about Chris Glazier, Brand Manager in Centennial, CO

Chris Glazier: Brand Manager in Centennial, CO

Chris Glazier

Lake Forest College