Chris Kelly: Proprietor, Principal and Progenitor of Freelance Copywriting in Huntington Beach, CA

I am the marketing copywriter to the stars. But, when I am not in a limo or on a client’s private plane, I also engage with aspiring small-businesses, harried Fortune 500 marketers, 501(c)3 orgs, trust-fund babies, neighbors, little old ladies and keyboard-phobics worldwide. The following briefly describes and emulates a few editorial styles, tones and voices in which I have succeeded, prefer and will take on for the appropriate client. Corporate Copy: If you need to “provide,” “deliver,” grab some “low-hanging fruit” or cause a “paradigm shift,” I can assist. I do corporate. A lot of it. > For example, my agency has made strategic investments in a Center of Excellence dedicated to innovating new sources of low-cost bullet points, high-definition blurbs and accretive calls to action. Most importantly, this values-based initiative is designed to materially benefit KW&B’s clients, reduce our carbon footprint and renew our commitment to children everywhere. Business with a Smile Copy:

RFP responses, email marketing, web copy, case studies, product sheets, event planning/management and lead generation.

Developed and executed strategic messaging and marketing collateral for key divisions, departments and programs that clearly linked each organization’s value proposition to the corporate objectives and mission of a $35 billion technology distributor. • Developed messaging and marketing collateral creation for numerous internal organizations, including those focused on Professional Services, Small-To-Midsize Business, Government and Education, Digital Signage, Mobility/Wireless and Business Process Outsourcing Services. • Managed a creative-project team to ensure that hundreds of marketing projects stayed on schedule, on budget and on message. • Worked with executive and management leadership to develop marketing strategies, provided consultation and guidance, and oversaw project development and execution • Provided PR support to our Buffalo, NY, office that helped to improve the company’s image in the region and facilitated HR recruitment

Executed PR strategies and tactics to best position this Fortune 100 company’s activities, including acquisitions, executive changes, RIF/Outsourcing actions and earnings announcements. • Pitched business media on intangible value of professional services in the technology-distribution industry • Oversaw the execution of an international “trade show” that highlighted key initiatives from the company’s global operations, including private-label products, wireless initiatives, digital home technologies and gaming/entertainment products. • Worked with trade and business publications in a timely manner to provide executive comments, customer contacts for specific topics, and story development. • Reviewed, edited and approved 100s of partner PR announcements that mentioned our company or required an executive quote.

Managed the online and electronic communications for SMB and Gov-Ed customer sets who had a combined $2 billion-plus purchasing play. • Worked with outside vendors, in-house IT department, marketing managers, program managers, executives and customers to develop and maintain Web content aimed at Government-Education, Small-Business and Services computer resellers. • Conceived, developed and executed the VTN Communique e-newsletter • Participated on a small, but intrepid team that executed the highly successful bi-annual customer invitational events that have become one of the premier events in the industry • Solicited, edited and posted Web content for various customer-group sites and corporate site • Successfully created new customer sites on external platforms, back to internal web infrastructure, then back external again – all the while clearly and concisely communicating developments to our customer and vendor partner affected by the constant machinations of the web sites.

Duties included researching and writing • Reseller Success Stories • Feature Articles • Customer Profiles • Product Spotlights • Video Scripts • Web Content • Program Brochures • Advertising Copy