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Director, Licensing & eCommerce

Marketing & Sales

Commercialization leader with varied background, including product development, digital marketing and eCommerce

Digital Apparel Lab (formerly Teamwork Athletic Apparel)
Carlsbad, CA (Sept. 2018-Present)
Teamwork Athletic was purchased by Founder Sport Group (owned by CCMP Capital) in Sept. 2018 and re-christened Digital Apparel Lab in 2019. My role there is to own and drive the Direct to Consumer channel, utilizing on-demand licensed apparel (under ProSphere brand) sold on our own site (SportswearU.com) as well as online marketplaces (Amazon and Wal-Mart primarily).

Director, Licensing & eCommerce
Duties by areas of concentration:
Licensing
•	Licensor management/relationship with CLC, Affinity Licensing among others and independent schools (Indiana, Iowa, Grand Canyon Univ.)
o	New license acquisition
o	Minimum guarantee management
o	License renewals
eCommerce (SportswearU)
•	Build and manage SportswearU.com – UI/UX, SEO, content
•	Manage online marketplaces – Amazon (2 million ASIN’s), Wal-Mart, eBay
Marketing/Branding
•	Manage digital marketing team of 2 and 2 third party agencies (Third Street for SportswearU.com and Blue Wheel Media for Amazon)
•	Manage digital marketing campaigns using Facebook/Instagram ad platform, Amazon display ads and Google Adwords
•	Social media and e-mail marketing for SportswearU.com
•	Brand building for SportswearU


Summary of qualifications
•	Product development/sourcing
•	Manufacturing/R&D
•	Licensing
•	E-commerce
•	Marketing/branding 
•	Strategic planning 
•	Business development 

Recent Employment History
Teamwork Athletic Apparel (teamworkathletic.com)
San Marcos, CA (June 2008-Present)
TAA is a leader in the team athletic apparel market, developing and manufacturing apparel at the San Marcos, CA headquarters as well as Mexico, C. America and Asia. TAA offers 30,000+ skus in 12 sports for team uniforms, fanwear and casual wear. In the past year-plus, TAA has expanded both product offering and distribution to include activewear/athleisure and licensed apparel sold via B2C and B2B2C channels.

My role with the company over the past 7+ years has evolved and changed as the marketplace and needs of the organization have changed. I now oversee the Product Development (cradle to grave), Licensing and Sourcing aspects of the organization and drive strategy in Sales/Marketing and E-Commerce.

Product Development Manager
Duties by areas of concentration:
Product Development
•	Manage PD team of 10+ of product managers, pattern makers, technical designers, graphic designers
•	Responsible for all products – appropriate fit, style, price for the marketplace; including lifecycle management, end of life distribution
o	Blank stock products
o	On-demand custom products
•	Competitive analysis for all markets: team uniforms, active, custom, licensed, B2B and B2C
•	Forecasting, sourcing, P&L management
•	New materials development and sourcing
•	Creation and maintenance of relationships with overseas business partners (Xiamen, Guangzhou)
•	Oversee development and implementation of decoration strategy – sublimation, vinyl, DTG, screen print
•	Research, analyze data, sell internally and execute new business opportunities
•	Participate in operational excellence in product development processes using Lean Mfg. Principles/5S/Kaizen

Business Development/Licensing
•	Assist with the establishment of relationships with retail partners (Dick’s SG, Stage Stores, Epic Sports, Teamsportswear.com)
•	Set up licensing strategy and infrastructure, from application, submission/approval process, compliance for CLC, Learfield Licensing and Affinity (Greek) to provide on-demand apparel solutions for underserved consumers
•	Managed co-branding/white label relationships with Easton Hockey, Baunfire Sports

E-Commerce
•	Provide strategic direction for B2C portal (sportswearunlimited.com)
•	Online merchandising strategy and execution
•	Development and ownership of Digital Asset Mgmt system and Liquid Pixels rendering code to maximize online showcase of custom on-demand apparel

Miscellaneous
•	Proficient in Microsoft and Apple platforms
•	Proficient in business enterprise software (ERP systems), PLM systems, business intelligence software
•	Proficient in Google Analytics
•	Reliable, fast learner, creative problem solver
•	Avid sports participant, particularly distance running

Contact information
Mobile: 951.505.2179 
E-mail: ckollmeyer@yahoo.com

Product Development Manager

The Upper Deck Company, LLC
UDC is a leading manufacturer of sports and entertainment trading cards and collectibles. While employed there, UDC had licensing agreements with MLB, NBA, NFL, NHL, MLS, PGA, NASCAR and a number of entertainment brands.
Product/Brand Manager
Carlsbad, CA July 1999 - June 2008
•	Marketing/business plans
•	Product development/management
•	Overseeing production
•	Licensor/customer/media communication
•	Sales/distributor training/communication
•	Margin management
•	Athlete relations

Product/Brand Manager

Find out detailed information about Chris Kollmeyer, Director, Licensing & eCommerce in San Diego, CA

Chris Kollmeyer: Director, Licensing & eCommerce in San Diego, CA

Chris Kollmeyer

Indiana University