Chris Kollmeyer: Director, Licensing & eCommerce in San Diego, CA

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Chris Kollmeyer

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Director, Licensing & eCommerce
San Diego | United States
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Industries
Bike
Creative Agencies
Fashion
Lifestyle
Outdoor
Run
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Work experience
Image Digital Apparel Lab

Digital Apparel Lab

Director, Licensing & eCommerce | 09/2018 - Current

Digital Apparel Lab (formerly Teamwork Athletic Apparel) Carlsbad, CA (Sept. 2018-Present) Teamwork Athletic was purchased by Founder Sport Group (owned by CCMP Capital) in Sept. 2018 and re-christened Digital Apparel Lab in 2019. My role there is to own and drive the Direct to Consumer channel, utilizing on-demand licensed apparel (under ProSphere brand) sold on our own site (SportswearU.com) as well as online marketplaces (Amazon and Wal-Mart primarily). Director, Licensing & eCommerce Duties by areas of concentration: Licensing • Licensor management/relationship with CLC, Affinity Licensing among others and independent schools (Indiana, Iowa, Grand Canyon Univ.) o New license acquisition o Minimum guarantee management o License renewals eCommerce (SportswearU) • Build and manage SportswearU.com – UI/UX, SEO, content • Manage online marketplaces – Amazon (2 million ASIN’s), Wal-Mart, eBay Marketing/Branding • Manage digital marketing team of 2 and 2 third party agencies (Third Street for SportswearU.com and Blue Wheel Media for Amazon) • Manage digital marketing campaigns using Facebook/Instagram ad platform, Amazon display ads and Google Adwords • Social media and e-mail marketing for SportswearU.com • Brand building for SportswearU
Image Teamwork Athletic Apparel

Teamwork Athletic Apparel

Product Development Manager | 06/2008 - 09/2018

Summary of qualifications • Product development/sourcing • Manufacturing/R&D • Licensing • E-commerce • Marketing/branding • Strategic planning • Business development Recent Employment History Teamwork Athletic Apparel (teamworkathletic.com) San Marcos, CA (June 2008-Present) TAA is a leader in the team athletic apparel market, developing and manufacturing apparel at the San Marcos, CA headquarters as well as Mexico, C. America and Asia. TAA offers 30,000+ skus in 12 sports for team uniforms, fanwear and casual wear. In the past year-plus, TAA has expanded both product offering and distribution to include activewear/athleisure and licensed apparel sold via B2C and B2B2C channels. My role with the company over the past 7+ years has evolved and changed as the marketplace and needs of the organization have changed. I now oversee the Product Development (cradle to grave), Licensing and Sourcing aspects of the organization and drive strategy in Sales/Marketing and E-Commerce. Product Development Manager Duties by areas of concentration: Product Development • Manage PD team of 10+ of product managers, pattern makers, technical designers, graphic designers • Responsible for all products – appropriate fit, style, price for the marketplace; including lifecycle management, end of life distribution o Blank stock products o On-demand custom products • Competitive analysis for all markets: team uniforms, active, custom, licensed, B2B and B2C • Forecasting, sourcing, P&L management • New materials development and sourcing • Creation and maintenance of relationships with overseas business partners (Xiamen, Guangzhou) • Oversee development and implementation of decoration strategy – sublimation, vinyl, DTG, screen print • Research, analyze data, sell internally and execute new business opportunities • Participate in operational excellence in product development processes using Lean Mfg. Principles/5S/Kaizen Business Development/Licensing • Assist with the establishment of relationships with retail partners (Dick’s SG, Stage Stores, Epic Sports, Teamsportswear.com) • Set up licensing strategy and infrastructure, from application, submission/approval process, compliance for CLC, Learfield Licensing and Affinity (Greek) to provide on-demand apparel solutions for underserved consumers • Managed co-branding/white label relationships with Easton Hockey, Baunfire Sports E-Commerce • Provide strategic direction for B2C portal (sportswearunlimited.com) • Online merchandising strategy and execution • Development and ownership of Digital Asset Mgmt system and Liquid Pixels rendering code to maximize online showcase of custom on-demand apparel Miscellaneous • Proficient in Microsoft and Apple platforms • Proficient in business enterprise software (ERP systems), PLM systems, business intelligence software • Proficient in Google Analytics • Reliable, fast learner, creative problem solver • Avid sports participant, particularly distance running Contact information Mobile: 951.505.2179 E-mail: ckollmeyer@yahoo.com
Image The Upper Deck Company, LLC

The Upper Deck Company, LLC

Product/Brand Manager | 07/1999 - 06/2008

The Upper Deck Company, LLC UDC is a leading manufacturer of sports and entertainment trading cards and collectibles. While employed there, UDC had licensing agreements with MLB, NBA, NFL, NHL, MLS, PGA, NASCAR and a number of entertainment brands. Product/Brand Manager Carlsbad, CA July 1999 - June 2008 • Marketing/business plans • Product development/management • Overseeing production • Licensor/customer/media communication • Sales/distributor training/communication • Margin management • Athlete relations
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