Sales and Marketing Leader | Omni-Channel Expert | Data-Driven Innovator

Marketing & Sales

Innovation seeking commercial leader with expertise in omni-channel sales, product development, and marketing strategy. Over my career, I’ve driven growth by crafting actionable, data-informed strategies that build market leadership across local, regional, and global markets. Mountain biking and alpine skiing are my passions and I have been exceptionally fortunate to have turned these passions into a career. Some of the impacts I've made in my previous roles: • Leading Salomon North American go-to-market strategy for $75M business• Launching industry disrupting products such as the S/LAB Shift ski binding and S/Pro ski boot franchise• Winning exclusive partnerships with Vail and Snowbasin resorts I thrive on creating innovative solutions that align teams, inspire trust, and deliver measurable results. I live and breathe mountain sports and have been called a gravity savant by nearly a dozen colleagues.

•Led $75m North American go-to-market strategy managing sales force, forecasting and budget yielding 12% EBIT, highest contributor in the Salomon sport portfolio
•Managed data-backed product development glidepaths achieving market leadership with winning product launches and sustainable refresh cycles
•6% compound annual growth rate in flat market and #1 US Alpine brand positioning

Senior Manager, North America Commercial

• Developed WSE playbook unifying Alpine, Nordic, Protective and Snowboard categories and leveraging portfolio for resort and key account partnerships
• Negotiated exclusive Vail rental partnership earning #1 Alpine hardgoods partner
• Secured exclusive Snowbasin rental partnership for Alpine and Snowboard
• Led creation of winter sports consumer profiles, sharpening communication, targeting valuable younger demographic, and guiding promotional campaigns

Currently in a career transition

Senior Manager, North America Winter Sports Marketing

• Increased ASPs and margins achieving sustainable year-over-year growth through program development, forecasting, account management, and pricing innovation
• Created SKU performance database improving inventory management, profitability, sales channel penetration, and a market leading development glidepath
• Co-developed QST ski range reducing ski SKUs 30% and growing retail ski sales 30%

Country Commercial Manager

• Crafted sports marketing and product development strategy reaching younger consumer target and driving significant global growth in alpine hardgoods
• Managed €1.3M budget, securing sponsorships, hosting events, and launching high-profile media campaigns
• Developed park and pipe competition program producing 3 Olympic medals and extensive media exposure during the 2014 Sochi Games

International Freeski Sports Marketing Manager

Consumer Marketing and Events Coordinator

Key Accounts and EDI Compliance Associate

Find out detailed information about Chris McKearin, Sales and Marketing Leader | Omni-Channel Expert | Data-Driven Innovator in Ogden, Utah

Chris McKearin: Sales and Marketing Leader | Omni-Channel Expert | Data-Driven Innovator in Ogden, Utah

Chris McKearin

NOLS

Whitman College