Owner - Full-Stack Marketing Consultant & Execution Agency

Specialist & Consultant

Passionate, self-starting marketing professional leading lifestyle brands to success through calculated and cross-functional marketing strategies that employ the full-stack of applicable channels and mediums available in today's marketing landscape. Extensive experience in building data driven, industry leading strategies that target all desired markets while keeping messaging concise and effective.

* Main client - SK&T Integration provides service and support to the healthcare, manufacturing, retail, oil and energy, and transportation industries with supply chain, inventory, and labeling expertise and products.
* Ongoing maintenance and adaptation of company website. This includes a new web strategy to build a lead generation focused web presence. Going from a beautifully curated educational blog about the industry to a solution providing website that draws new clients in based on the content viewed in the satellite platforms supporting the website.
* Building out company's CRM, starting at the "rolodex" usage and adapting it to be a powerful, business growth tool that's able to target specific leads with curated content and expand current business with linked offerings.
* Supporting sales staff with targeted presentations, email templates, CRM training, and goal setting.
* Development of the next level marketing plan to take SK&T from the traditional sales tactics to a more comprehensive approach that brings in warm leads based on the content distributed on platforms. Included in the marketing plan is online advertising, demand/lead generation, and added social media marketing.
* Currently building out the marketing funnel to nurture subscribers and take them through the funnels of MQL and SQL to give our representatives the opportunity to sell to them.
* Integral in the development, positioning, and promotion of a new inventory application to be offered in late September or October.

Built out entirety of 2020 Wheel Pros Powersports marketing strategy from scratch, single-handed. The
plan consisted of digital marketing across all platforms, new event marketing, partner/channel marketing, content strategy, email communication for B2B and B2C, lead generation, and media purchasing.
* Lead online and offline advertising strategy including Google Ads, social media advertising, industry media sources, forums, online enthusiast groups, and point of purchase creation.
* In-depth experience with campaign creation, differing levels of funneling and targeting methodologies, media purchasing and relations, copy creation and proofing.
* Maintained division marketing budget and prioritized initiatives based on year goals.
* Built out partner/channel marketing strategy for renewed B2B engagement.
* Oversaw external contractors including content providers, remote media team, catalog designers, event partners, sponsored ambassadors, and publication resources.
* Strengthened email marketing communication for B2B and new B2C efforts.
* Formulated a flexible and adaptable content calendar for organic and paid digital advertising.
* Led creative development from beginning to end, including distribution for entire division.
* Developed strategy behind new era of event marketing for my division.
* Forged new relationships amid the industry including brand ambassadors, media partners, and symbiotic industry companies to further our integration within our industry as a whole.
* Additional areas of the business I was involved in: pricing, product design, ecommerce build out and promotion, vendor relations, customer service, Salesforce CRM and B2B business solutions

Powersports Marketing Manager

* Managed daily operation and maintenance for the not-for-profit's online presence. Which includes updating their website, writing and editing blog posts, and curating and creating engaging social media content.
* Created innovative online strategies to drive paid membership and interaction on their online platforms.
* Managed communications between WDAA as an organization and all the participants of their events.
* Developed corporate sponsorship program including varied levels of engagement/monetary commitment, cross-functional marketing programs, and lead generation.
* Integral in organizing and driving innovation in all marketing and communication programs to help grow not-for-profit from simply sustainable to thriving.

Web Development & Digital Marketing Consultant

* Successfully managed a $1,000,000 national, event marketing campaign for our Japanese client, Nitto Tire.
* Developed a new-to-market, cross-functional program that targeted a previously untapped market.
* Member of the presentation/creative development team for new client proposals and negotiations.
* Identified and spearheaded 50(+) marketing events for Nitto Tire on an annual basis with an average of 12,000 attendees total.
* Lead special projects including new product launches, demonstrations, specialized event activations, and new market exploration.
* Achieved account revenue growth of 125% over the course of the second year.
* Managed daily operations for Nitto Tires' national marketing campaign including: logistics, on-site production, staffing, lead generation, regulatory compliance, and reporting.
* Supervised the training and deployment of a team of seven PMG employees and on-site product specialists.

Event Marketing Account manager

Find out detailed information about Chris Rushton, Owner - Full-Stack Marketing Consultant & Execution Agency 

Chris Rushton: Owner - Full-Stack Marketing Consultant & Execution Agency

Chris Rushton

Anderson University

Anderson University