Christelle Lyman: Owner - Freelance Design Consultant in Boise, ID

Freelance Design Consultant • Define, document, design and produce both web and print design solutions with clients and cross-functional project teams. • Thoughtful UI design and front-end development for web-based projects • Design, layout and production of print media • Creative logo design • Consult with clients providing regular feedback and project updates throughout the course of project development

I partnered with the marketing, development and public relations teams to provide marketing and promotional materials for a hospital system consisting of five business units and approximately 750 employees. • Responsible for UI design for multiple health-related websites. Oversee and implement the rebranding for the Elks Rehab System and its business units • Design and produce all promotional material such as advertisements, logos, billboards, newsletters, building signage, brochures, informational flyers, packaging, displays and banners • Coordinate and manage all aspects of design and print production to produce quality material and collateral • Articulated and implemented all re-branding guidelines organization wide which included the re-branding of all promotional material, signage, and public relations communication • Designed, produced, maintained the four different web sites for the Elks Rehab • Collaborated with web developers to construct and implement an HR Content M

• Interfaced with program managers to provide marketing and promotional materials for all events and programs • Managed all marketing material, visual communication, graphic and web design products. • Defined, documented, and proposed a marketing plan, leading to a 15% increase in revenue beyond projected revenues • Designed and produced all promotional materials such as advertisements, logos, newsletters, brochures, displays and web sites • Designed and managed print production to produce a 90 page tri-yearly brochure publication with a distribution of 10,000 through the Idaho Press Tribune to the Canyon County areas • Collaborated with program managers and administration to construct a new web site to enrich patron experience by providing current events and program information on-line • Responsible for the seasonal HTML and graphic updates to www.nampareccenter.org • Created, developed and promoted two annual marketing events: Nampa Community Appreciation Day and Nampa Recre

• Responsible for graphic information updates. • Worked closely with the on-site graphics department at Extended Systems to design promotion media for web and print. • Redesigned and updated all informational material such as data sheets, brochures, direct mail and white papers. • Provided web site graphics, pages and animations as requested.