Fashion

Lifestyle

Skate

Surf

Creative Agencies

Streetwear

Graphic Design Projects

Creative & Design

My name is Christian Brennan and after college in 2007 I worked in the marketing department with Safeway as a buyer. I would work directly with my vendors to implement promotional strategies to increase sales in new product while systematically developing strategies to reduce old inventory. This experience was valuable for developing the skills in cross functional partnerships, working with vendors to develop marketing strategies, and was applied to a business I had started on the side. Within 2 years of starting my clothing brand I had taken a small startup into the top tiers of the street/skate wear industry. I used my design skills to create the new graphics and experience with Safeway to work with various vendors in production and manufacturing. This was very valuable in gaining the knowledge to manage every step of the process, from idea to physical product. This ranged from the creation of my designs, to production, working with the factories, merchandising and selling the product. In addition I headed up our marketing and advertising with bi-annual tradeshows. This included marketing the brand to vendors via email, social media, and print. Establishing creative new ways to bring buyers to our booth with unique product packaging, specially designed promotional goods, POP displays and planned events. This experience strengthened my portfolio with the tools to manage multiple employees, cross functional relationships, and creative directing. In doing my business I was offered an opportunity when the economy slowed to work with Gap and gain a solid financial background in the fashion industry. Working as the catalog planner for Tops helped increase my knowledge with forward facing customer retention, and sales trends based on geography, mobile preferences, etc. I work directly with every department in Athleta to determine the needed product for upcoming seasons while determining in season strategies based on customer sales trends. This experience over the last 10 years has left me with a very broad and well rounded tool belt that I would like to add to an established or growing brand.

•	Utilized skills in Adobe Creative Suite to assist creative on design projects.
•	Created Shirt designs for various Gap projects collaborating with the Athleta brand.
•	Created a future roll out of Athleta graphic shirts to be added to the line. These included, pattern prints, typography, and fitness lifestyle graphic images.
•	Used production and financial experience in executing design colors, lead times, and print processes.

•	Forecasting upcoming catalog products by researching prior season product sales. 
•	Responsible for all Tops planning (Support Tops, Bras, Knit Tops, Woven Tops, Sweaters) assorted to catalog/online for 8 seasons.
•	Oversaw new product launches from photography, editing, and uploading and maintaining e-commerce website.
•	Working with Merchandising to determine lead colors and style assortment for pre season planning.
•	Planning Promotional sales for featured products with web development.
•	Developing cross-functional relationships with merchandising for assortment of upcoming catalogs.

Inventory Management

•	Managed sales and maintained relationships that put product into nationwide retailers Zumiez, Pacsun, 
        and Sheik Shoes, increasing brand sales by $500k annually. 
•	Responsible for over 100 graphic designs in 24 seasonal releases on the apparel and website using Adobe’s 
       Creative Suite. With and emphasis on Illustrator, Photoshop, and Indesign.
•	Oversaw new product launches from photography, editing, and uploading and maintaining e-commerce website.
•	Project Management skills utilized for seasonal product output. Responsible for ensuring product design, creation, manufacturing, and shipping to partnered vendors.
•	Developed marketing campaigns and created advertisements for web and print magazines, e-commerce sites, SEO’s 
And social networks to increase brand awareness.
•	Managed marketing strategies from creation to implementation, from target markets to nationwide rollouts.
•	Managed the forecasting and plans for future events and advertising campaigns to build and increase brand name.

Creative Director

?	Created and ran freelance designs to other brands in the men’s action sports industry.
?	Utilized Adobe Creative Suite to design graphics for a variety of clothing while finding new vendors and working with the manufacturers. 
?	Responsible for creation of customer catalogs, line sheets, and product templates for prospective buyers.
?	Handling design ideas from concept to print ready production, manufacturer overview, to merchandising of store racks.
?	Created Marketing packages for new product releases for various industry publications.
?	Designed Advertising graphics to build clients brand awareness for web, social media, and print.
?	Produced graphics for client tradeshows and sourced cost effective POP’s, customer incentive marketing tools, and signage.

Find out detailed information about Christian Brennan, Graphic Design Projects in Danville, CA

Christian Brennan: Graphic Design Projects in Danville, CA

Christian Brennan

UCDavis