Christian Curiel: Business Owner in massapequa, NY

• Fully accountable for strategic business development, scheduling, purchasing, inventory control, financial analysis, and marketing. • Business development resulted in 135% revenue growth in the first year of operations with a 200% revenue growth year-to-date. • Led social media campaign; audience reach of over 260,000 (+23% in 30 days); total reads of 1,858 (+69% in 30 days), from less than 1000 in 3 months. • Sourced and curated wine list and beer menu consisting mostly of organic, sustainable or sustainably sourced estates and companies. Increased sales of red wine by 65% with wine combinations and red wine cocktails. Increased sales of spirits by 125%. • Increased business by 65%, an additional $120,000 in revenue, in less than 1 year through the creative reinvention of current menu/inventory items. • Purchase and maintenance of technology equipment, facility improvements, and ensured the smooth transition of FOH and BOH operations, increasing productivity by 40% and decreasing

• Increased business on rent (BOR) from approximately 430 BORs to 550 in one year with steady growth year-after-year to maintain $1.3MM in revenue. • Increased annual profit projections by 13% over forecast. • Managed store/showroom floor and stock room space of 5000 total square feet. • Initiated new ideas and solutions to meet position and store objectives • Planned monthly store events gaining an average of 20 BORs at each event. • Control and oversee yearly operating budget of $750,000. • Reduced shrinkage by 5% year over year with an annual cost savings of $52-55,000.

• Create in-store visuals • Help plan daily, weekly and monthly events and aid in event planning • Create relationships with vendors and creative consultants for successful execution of parties and promotional events • Oversee and plan more than 5000 square feet of retail space and inventory. • Store visuals – organizing store and making big ticket items visible and on display • Initiate new ideas and solutions to meet position and store objectives. • Anticipate problems and opportunities and make timely and appropriate decisions. • Control and oversee yearly operating budget of more than three-quarters of a million dollars. • Cognizant of all financial performance indicators and measurements for store. • Monitor and evaluate staff productivity to ensure achievement of sales goals. • Plan and prioritize daily activities and projects to maximize efficiency.

Hired, trained, motivated, scheduled and supervised four retail stores. Coordinated development for retail stores to improve profitability and decrease theft Assisted CEO and Vice President with daily store operations. • Developed creative ideas and strategies to target consumers for grand openings and special events for 4 New York area pharmacies/nutraceutical stores. • Purchased products, supplies, and equipment for retail stores and company warehouse with an annual budget of $100,000 per store. • Increased profitability by 15% and productivity through store improvements; better store layout, and merchandise displays.

Controlled cash management, financial reporting, and facility maintenance. Lead a team of seven, trained staff in customer service and handled all employee relations. Organized the daily operations and administration of a store with over $1 million in annual sales. Organized sales and merchandising promotions. Increased profits through effective displays and merchandising. Instituted expense control resulting in a decrease of overall expenditure of 5% from previous year. Creative Energies

Managed weekly production of inventory. Supervised the shipping and receiving of merchandise.