Bike

Fashion

Lifestyle

Moto & Powersports

Outdoor

Snow

Streetwear

Surf

Moto

Skate

Director of Marketing

Marketing & Sales

<p>Seasoned, award winning Sales Manager with 25 years of experience in national and global sales manager positions at several leading action sports brands (i.e., FMF, Dragon, etc.). Proven extraordinary sales performance individually, and in building and leading in-house and outside sales forces exceeding goals from 35% to over 200%, with an average of 75% growth. Consistently demonstrates exceptional relationship building, and Former Competing Athlete with a passion for all action sports. Sell-through expert resulting in an average 2% return. Expert in Full Circle, SAP, Excel, Microsoft Word, PowerPoint, and Goldmine.</p>

Successfully revamped the marketing and onboarding processes for a prominent family law
firm, establishing effective communication channels with potential clients, resulting in increase
in client inquiries and consultations.
●   Implemented a lead generation tracking system to monitor and analyze client acquisition
sources, enabling data-driven decisions and optimizing marketing strategies.
●   Developed a comprehensive spreadsheet to provide partners with real-time visibility into
project deliverables and revenue projections, enhancing transparency and decision-making within the firm.

1Career transition prompted by unprecedented challenges posed by COVID-19 pandemic, and the economic shut
1 down. Demonstrated resilience and adaptability in shifting focus to the legal industry, leveraging transferable skills to thrive in a new environment.

Director of Marketing/Lead In Take Specialist

National Sales Manager

Grew company sales by $1.5 million, a 200% increase, leading a team of two in-house
regional sales managers, 10 independent outside sales representatives and two major US
Distributors.
●   Increased FMF distributer revenue by 50% and grew distributor sales (Parts Unlimited and Tucker Rocky) by 45%.
●   Increased CORE market by 35% over prior year.
●   Increased yearly sale with Rocky Mountain ATV by 75% and started SMU program with them.
●   Increased yearly sales with Cycle Gear by 80% and started SMU program with them.
●   Managed and operated all functions of apparel sales including at least four major
tradeshows and approximately 18 Supercross events annually.
●   Turned the Apparel Division into a profitable revenue stream for FMF and recognized
branding machine.

• Grew company sales by $1.5 million, a 200% increase, leading a team of two in-house regional sales managers, 10 independent outside sales representatives and two major US Distributors.
• Increased FMF distributer revenue by 50% and grew distributor sales (Parts Unlimited and Tucker Rocky) by 45%.
• Increased CORE market by 35% over prior year.
• Increased yearly sale with Rocky Mountain ATV by 75% and started SMU program with them.
• Increased yearly sales with Cycle Gear by 80% and started SMU program with them.
• Managed and operated all functions of apparel sales including at least four major tradeshows and approximately 18 Supercross events annually.
• Turned the Apparel Division into a profitable revenue stream for FMF and recognized branding machine.

●   Generated $14 million in sales across all channel and surpassed projections by 40%.
●   Built from scratch the company sales plan and exceeded the goal by 25% growth within
Power Sports division.
●   Designed, grew and managed 20 outside sales representatives and two inside salespeople.
●   Established distribution with WPS that exceeded $500,000 in yearly sales.
●   Facilitated National and International distributors in multiple areas in Action Sports (MX, Snowboard/Ski, Surf, and Skate).
●   Established the company's entire Customer Service Department that provided	top level
service for both consumers and wholesalers resulting in receiving the Outstanding
Customer Services Award   at the 2014 CES Convention.
●   Huge success resulted in request by Liquid Image Owner to move to Santa Rosa from Carlsbad and declined.

Sales Manager

• Generated $14 million in sales across all channel and surpassed projections by 40%.
• Built from scratch the company sales plan and exceeded the goal by 25% growth within Power Sports division.
• Designed, grew and managed 20 outside sales representatives and two inside salespeople.
• Established distribution with WPS that exceeded $500,000 in yearly sales.
• Facilitated National and International distributors in multiple areas in Action Sports (MX, Snowboard/Ski, Surf, and Skate).
• Established the company's entire Customer Service Department that provided top level service for both consumers and wholesalers resulting in receiving the Outstanding Customer Services Award at the 2014 CES Convention.
• Huge success resulted in request by Liquid Image Owner to move to Santa Rosa from Carlsbad and declined.

Developed and facilitate a company shift to a diversified product portfolio comprised of two
new goggles, a helmet line, sunglass line, apparel line and outerwear line.
●   Built and managed two regional sales managers and 10 outside sales representatives
growing Motorsports division from $0 to $2.2 million.
●   Managed and operated two annual tradeshow booths (Outdoor Retailer and SIA), winter
and summer X-Games and two snowmobile events.
●   Cross pollinated snow and dirt that increased sales in Snow by 50%.


●   Placed goggles, Sunglasses, Helmets, and Apparel in all key retailers and helped with sell
thru for successful and profitable relationships. Retailers include MSO, Rocky Mountain
ATV, Cycle Gear, Motoworld of El Cajon, Chaparral, Bert's Mega Mall. As well as several
others across the country and internationally.
●   Huge success resulted in request by 509 Owner to move to Washington from California and declined.

Sales Manager Motocross Division

• Developed and facilitate a company shift to a diversified product portfolio comprised of two new goggles, a helmet line, sunglass line, apparel line and outerwear line.
• Built and managed two regional sales managers and 10 outside sales representatives growing  Motorsports division from $0 to $2.2 million.
• Managed and operated two annual tradeshow booths (Outdoor Retailer and SIA), winter and summer X-Games and two snowmobile events.
• Cross pollinated snow and dirt that increased sales in Snow by 50%.
• Placed goggles, Sunglasses, Helmets, and Apparel in all key retailers and helped with sell thru for successful and profitable relationships. Retailers include MSO, Rocky Mountain ATV, Cycle Gear, Motoworld of El Cajon, Chaparral, Bert's Mega Mall. As well as several others across the country and internationally.
• Huge success resulted in request by 509 Owner to move to Washington from California and declined.

Sales Manager, Motocross Division

• Facilitated FMF Apparel as a viable and profitable business and helped to diversify FMF's business and use the Apparel as a profitable marketing tool.
• Increased No Fear brand sales with Dillard's, Cycle Gear, MSO, Rocky Mountain ATV, and Tilly's by 25%.
• Generated an annual 50% increase in revenue year over year.
• Secured Parts Unlimited and Tucker Rocky to distribute apparel in the Powersports Channel
• Placed product in several CORE accounts (Sun Diego, K5, Sports Chalet, and Zumiez) outside of the Powersports Channel with consistent reordering pattern and product line expansion.
• Built the sales team and managed two in-house Regional Managers and 22 outside sales representatives.
• Managed and operated more than four major Tradeshow Booths and over 18 outside events like parking lots sales and Supercross pit booth.
• No Fear lost the licensing agreement with FMF and it went to La Jolla Group resulting in departure from the company.

Facilitated FMF Apparel as a viable and profitable business and helped to diversify FMF's
business and use the Apparel as a profitable marketing tool.
●   Increased No Fear brand sales with Dillard's, Cycle Gear, MSO, Rocky Mountain ATV, and Tilly's by 25%.
●   Generated an annual 50% increase in revenue year over year.
●   Secured Parts Unlimited and Tucker Rocky to distribute apparel in the Powersports Channel
●   Placed product in several CORE accounts (Sun Diego, K5, Sports Chalet, and Zumiez) outside
of the Powersports Channel with consistent reordering pattern and product line expansion.
●   Built the sales team and managed two in-house Regional Managers and 22 outside sales
representatives.
●   Managed and operated more than four major Tradeshow Booths and over 18 outside
events like parking lots sales and Supercross pit booth.
●   No Fear lost the licensing agreement with FMF and it went to La Jolla Group resulting in departure from the company.

●   Positioned Dragon MX on the map as a recognized and in demand brand in Powersports.
●   Increased sales from $300,000 annually in 2003 to over $2.5 million by 2010.
●   Generated an average 20% growth in all categories (Goggles, Sunglasses & Apparel) every
year with 50% growth in 2006 and 2007.
●   Handpicked and managed a national sales force of 25 outside sales representatives.
●   Served as liaison and facilitator of Dragon's - WPS merger for domestic distribution.
●   Managed 85 WPSs nationwide sales representatives.
●   Designed and implemented successful incentive programs for the salesforce and retailers.
●   Established annual sales goals, projected growth, and a$30,000 travel, $50,000 promo,
$100,000 athlete budgets for each representative and overall division.
●   Facilitated between 100 and 200 daily orders through representatives, as well as house
accounts and key accounts (all hands on deck approach).
●   Developed strong relationships with key buyers at top retail outlets, including but not
limited to: RideNow Powersports, Cycle Gear, MSO, Iron Pony, Rocky Mountain ATV,
Chaparral Motorsports and Burt's Mega Mall.
●   Collaborated with Product Line Manager on the creation and expansion of the moto goggle
line.


●   Involved in all branding decisions including advertising, marketing, tradeshows, and team
development.
●   Built and maintained tight relationships with all major buyers outside of the Motorsports
world. Including but not limited to Zumiez, Tilly's, LIDS, Sun Diego, Scheels, REI.

Director of Sales MX Division

• Positioned Dragon MX on the map as a recognized and in demand brand in Powersports.
• Increased sales from $300,000 annually in 2003 to over $2.5 million by 2010.
• Generated an average 20% growth in all categories (Goggles, Sunglasses & Apparel) every year with 50% growth in 2006 and 2007.
• Handpicked and managed a national sales force of 25 outside sales representatives.
• Served as liaison and facilitator of Dragon's - WPS merger for domestic distribution.
• Managed 85 WPSs nationwide sales representatives.
• Designed and implemented successful incentive programs for the salesforce and retailers.
• Established annual sales goals, projected growth, and a$30,000 travel, $50,000 promo, $100,000 athlete budgets for each representative and overall division.
• Facilitated between 100 and 200 daily orders through representatives, as well as house accounts and key accounts (all hands on deck approach).
• Developed strong relationships with key buyers at top retail outlets, including but not limited to: RideNow Powersports, Cycle Gear, MSO, Iron Pony, Rocky Mountain ATV, Chaparral Motorsports and Burt's Mega Mall.
• Collaborated with Product Line Manager on the creation and expansion of the moto goggle line.
• Involved in all branding decisions including advertising, marketing, tradeshows, and team development.
• Built and maintained tight relationships with all major buyers outside of the Motorsports world. Including but not limited to Zumiez, Tilly's, LIDS, Sun Diego, Scheels, REI.

Director of Sales, MX Division

●  Increased sales from $275,000 to $1M plus upon departure
●  Increased business with
Dillard's, Cycle Gear, MSO and Tilly's by 25%
●  Increased sales in MX by 75%
and in Snow by 50%

• Increased sales from $275,000 to over $1 million upon departure due to too long of commute.
• Built and managed inside and outside sales force
• Started and managed Arbor Skateboard Division
• Started and Managed Arbor Apparel Division
• Placed and managed sell thru of Snowboards, Skateboards, and Apparel in all key retailers. Like Zumiez, Tilly's, Sports Chalet, Sports Authority, Dick's, Scheels, Academy, etc..
• Operated and Managed all tradeshow booths and outside events for Arbor.

Global Sales Manager

●   Increased sales from $275,000 to over $1 million upon departure due to too long of commute.
●   Built and managed inside and outside sales force
●   Started and managed Arbor Skateboard Division
●   Started and Managed Arbor Apparel Division
●   Placed and managed sell thru of Snowboards, Skateboards, and Apparel in all key retailers.
Like Zumiez, Tilly's, Sports Chalet, Sports Authority, Dick's, Scheels, Academy, etc..
●   Operated and Managed all tradeshow booths and outside events for Arbor.

●   Successfully penetrated snowboard market by launching innovative new binding.
●   Built entire sales program from the ground up including inside sales force of 3 Regional
Sales Managers and 35 outside sales reps
●   Grew sales to $1 million at time of departure and made company appealing enough for Vans to buy.

• Successfully penetrated snowboard market by launching innovative new binding.
• Built entire sales program from the ground up including inside sales force of 3 Regional Sales Managers and 35 outside sales reps
• Grew sales to $1 million at time of departure and made company appealing enough for Vans to buy.

Find out detailed information about Christian Lass, Director of Marketing in Carlsbad, California

Christian Lass: Director of Marketing in Carlsbad, California

Christian Lass

San Diego State University

San Diego State

San Diego State