Christian Lass: Director of Marketing in Carlsbad, California

Developed and facilitate a company shift to a diversified product portfolio comprised of two new goggles, a helmet line, sunglass line, apparel line and outerwear line. ● Built and managed two regional sales managers and 10 outside sales representatives growing Motorsports division from $0 to $2.2 million. ● Managed and operated two annual tradeshow booths (Outdoor Retailer and SIA), winter and summer X-Games and two snowmobile events. ● Cross pollinated snow and dirt that increased sales in Snow by 50%. ● Placed goggles, Sunglasses, Helmets, and Apparel in all key retailers and helped with sell thru for successful and profitable relationships. Retailers include MSO, Rocky Mountain ATV, Cycle Gear, Motoworld of El Cajon, Chaparral, Bert's Mega Mall. As well as several others across the country and internationally. ● Huge success resulted in request by 509 Owner to move to Washington from California and declined.

Developed and facilitate a company shift to a diversified product portfolio comprised of two new goggles, a helmet line, sunglass line, apparel line and outerwear line. ● Built and managed two regional sales managers and 10 outside sales representatives growing Motorsports division from $0 to $2.2 million. ● Managed and operated two annual tradeshow booths (Outdoor Retailer and SIA), winter and summer X-Games and two snowmobile events. ● Cross pollinated snow and dirt that increased sales in Snow by 50%. ● Placed goggles, Sunglasses, Helmets, and Apparel in all key retailers and helped with sell thru for successful and profitable relationships. Retailers include MSO, Rocky Mountain ATV, Cycle Gear, Motoworld of El Cajon, Chaparral, Bert's Mega Mall. As well as several others across the country and internationally. ● Huge success resulted in request by 509 Owner to move to Washington from California and declined.

● Positioned Dragon MX on the map as a recognized and in demand brand in Powersports. ● Increased sales from $300,000 annually in 2003 to over $2.5 million by 2010. ● Generated an average 20% growth in all categories (Goggles, Sunglasses & Apparel) every year with 50% growth in 2006 and 2007. ● Handpicked and managed a national sales force of 25 outside sales representatives. ● Served as liaison and facilitator of Dragon's - WPS merger for domestic distribution. ● Managed 85 WPSs nationwide sales representatives. ● Designed and implemented successful incentive programs for the salesforce and retailers. ● Established annual sales goals, projected growth, and a$30,000 travel, $50,000 promo, $100,000 athlete budgets for each representative and overall division. ● Facilitated between 100 and 200 daily orders through representatives, as well as house accounts and key accounts (all hands on deck approach). ● Developed strong relationships with key buyers at top retail outlets, including but not limited to: RideNow Powersports, Cycle Gear, MSO, Iron Pony, Rocky Mountain ATV, Chaparral Motorsports and Burt's Mega Mall. ● Collaborated with Product Line Manager on the creation and expansion of the moto goggle line. ● Involved in all branding decisions including advertising, marketing, tradeshows, and team development. ● Built and maintained tight relationships with all major buyers outside of the Motorsports world. Including but not limited to Zumiez, Tilly's, LIDS, Sun Diego, Scheels, REI.

● Positioned Dragon MX on the map as a recognized and in demand brand in Powersports. ● Increased sales from $300,000 annually in 2003 to over $2.5 million by 2010. ● Generated an average 20% growth in all categories (Goggles, Sunglasses & Apparel) every year with 50% growth in 2006 and 2007. ● Handpicked and managed a national sales force of 25 outside sales representatives. ● Served as liaison and facilitator of Dragon's - WPS merger for domestic distribution. ● Managed 85 WPSs nationwide sales representatives. ● Designed and implemented successful incentive programs for the salesforce and retailers. ● Established annual sales goals, projected growth, and a$30,000 travel, $50,000 promo, $100,000 athlete budgets for each representative and overall division. ● Facilitated between 100 and 200 daily orders through representatives, as well as house accounts and key accounts (all hands on deck approach). ● Developed strong relationships with key buyers at top retail outlets, including but not limited to: RideNow Powersports, Cycle Gear, MSO, Iron Pony, Rocky Mountain ATV, Chaparral Motorsports and Burt's Mega Mall. ● Collaborated with Product Line Manager on the creation and expansion of the moto goggle line. ● Involved in all branding decisions including advertising, marketing, tradeshows, and team development. ● Built and maintained tight relationships with all major buyers outside of the Motorsports world. Including but not limited to Zumiez, Tilly's, LIDS, Sun Diego, Scheels, REI.

• Positioned Dragon MX on the map as a recognized and in demand brand in Powersports. • Increased sales from $300,000 annually in 2003 to over $2.5 million by 2010. • Generated an average 20% growth in all categories (Goggles, Sunglasses & Apparel) every year with 50% growth in 2006 and 2007. • Handpicked and managed a national sales force of 25 outside sales representatives. • Served as liaison and facilitator of Dragon's - WPS merger for domestic distribution. • Managed 85 WPSs nationwide sales representatives. • Designed and implemented successful incentive programs for the salesforce and retailers. • Established annual sales goals, projected growth, and a$30,000 travel, $50,000 promo, $100,000 athlete budgets for each representative and overall division. • Facilitated between 100 and 200 daily orders through representatives, as well as house accounts and key accounts (all hands on deck approach). • Developed strong relationships with key buyers at top retail outlets, including but not limited to: RideNow Powersports, Cycle Gear, MSO, Iron Pony, Rocky Mountain ATV, Chaparral Motorsports and Burt's Mega Mall. • Collaborated with Product Line Manager on the creation and expansion of the moto goggle line. • Involved in all branding decisions including advertising, marketing, tradeshows, and team development. • Built and maintained tight relationships with all major buyers outside of the Motorsports world. Including but not limited to Zumiez, Tilly's, LIDS, Sun Diego, Scheels, REI.

● Increased sales from $275,000 to $1M plus upon departure ● Increased business with Dillard's, Cycle Gear, MSO and Tilly's by 25% ● Increased sales in MX by 75% and in Snow by 50%

● Increased sales from $275,000 to $1M plus upon departure ● Increased business with Dillard's, Cycle Gear, MSO and Tilly's by 25% ● Increased sales in MX by 75% and in Snow by 50%