Bike

Fashion

Lifestyle

Outdoor

Surf

Swim

Intuitive professional with a global market perspective
adept at thriving in intense and creative environments;
With a solid record of revenue and profitability
increases fueled by developing and maturing product
categories, while intensifying and streamlining
merchandise in global markets.

Provided the creative vision for the VC brands which went from 4 divisions to over 14 under my direction and increased in annual volume from $10M to over
$300M wholesale.
Narrated a brands multiple chapters each season,
while always staying true to the story, which as a
licensed brand with a dozen writers defines the word
“challenge”.

Creative Director

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christina smith

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