Fashion

Lifestyle

Music

Outdoor

Streetwear

Health & Fitness

Social media

Marketing

Health and fitness

Content creation

Radio

Television and movies

Owner & Director

Top Management

FIFTH ACE Director, Christinah Mazibuko, is an Integrated Marketing and Media professional with over 13 years’ experience in the broadcast, media and entertainment industry. She is extremely flexible, focused, and results driven. Her key strengths are in networking, negotiating, relationship building, innovation and the ability to perform in a fast paced competitive environment.
She has delivered custom-made solutions to partners and advertisers that target the youth and adult demographics such as co-branded campaigns, experiential activations, consumer promotions, product placement, music events and social media integration. She has devised cost effective marketing strategies, brand plans, trade-marketing initiatives, program marketability, alternative revenue streams, team management and management of digital platforms. She has forged campaign partnerships with national and regional radio brands, print media and digital media.

Fifth Ace offers seamless 360 integrated experiential marketing solutions through:
•   Content Creation
•   Influencers
•   Increased Reach
•   Consumer Rewards
•   Brand Integration
•   On the Ground Experience

The Senior Marketing Manager works closely with the Director of Marketing & Digital Media as well as the VP, BET & Youth Music, and the Rest of Africa team to build the MTV & MTV Base brand and businesses across the continent.

This involves developing and implementing trade, affiliate and consumer marketing strategies to build brand awareness, drive ratings, and support distribution and advertising sales revenue targets.

The Marketing Manager will work closely with Programming, Production, Digital and Sales teams, to use initiatives and assets to drive tune in and brand awareness by ensuring clients and consumers receive the best pre and post service in the industry.


Key Accountabilities:

Bartering Deals - Ensuring we have barter deals in key markets and are used to their full potential
Working with the Commercial, Programming and Marketing teams to successfully
Create strong relationships with external promoters, media partners and sponsors in delivering events
Creation and maintaining an up-to-date Marketing events calendar - working with all AM group on a regular basis
Working on cross-functional marketing projects in conjunction with the sales and programming to make marketing revenue target
Merchandise and Branding materials - creation and sourcing of merchandise / branding materials with in allocated budget
Pan African Events - Responsibility for leveraging events on a local level and ensuring AM group are fully updated on all details
Building relationships with the Pan-African teams and being first point of contact for the emerging markets group

Senior Manager, Integrated Marketing

I served as a Marketing Manager for 3 different radio brands: Ligwalagwala FM, Radio 2000 and METRO FM.

Responsibilities
Development and implementation of annual station marketing strategies.
Develop and implement strategic marketing and brand plans.
Co-ordination of all marketing efforts and cost-effective strategies. 
Communication with all media owners in TV, radio, press and magazines.
Development and implementation of communication plans.
Development and management of full marketing teams which includes public relations, publicity, brand managers, trade marketing, on-air presentation, licensing and merchandising and internet staff
Support and improve programmes marketability and profitability.
Collect, analyse and present marketing information with management.
Interact with station service providers 
Management of station websites.
Plan, manage and ensure cost-effective utilisation of marketing budgets.
Identification of alternative revenue streams.

Department: Marketing

Marketing Manager

Managing the below mentioned Conferences and Exhibitions

SCI Africa 2006
VoIP World Africa 2006
Financing Black Empowerment Partnerships 2006
Contact Centres World Africa 2006
Cards Africa 2006
Fraud, OpRisk & Security World Africa 2006
Banking Technology Africa 2006
Retail Loss Prevention Africa 2006
Enterprise Risk Management Africa 2007
Airports Africa 2007
Customer Management World Africa 2007

Responsibilities: 

Managing Marketing Campaigns
Research and Analysis
Database Management
Creative Marketing
Sponsor Marketing
Budgeting, Cost Control and Supplier Management
Business Development and joint Promotions
Traffic Management and Fulfilment
Internet Strategy
Customer Service

Department: Marketing



Find out detailed information about Christinah Mazibuko, Owner & Director in Johannesburg, GT

Christinah Mazibuko: Owner & Director in Johannesburg, GT

Christinah Mazibuko

Red & Yellow Creative School of Business

University of Johannesburg

University of Johannesburg