Christine Chi: Designer, adidas Originals in Los Angeles, CA

- Deep dive into indentifying the adidas consumer, lifestyle, and the competitive marketplace - Conduct market research and trend forecasts on national and global seasonal styles - Attend competive shopping trips and focus groups to gain insight on new line validation - Design and ideate inline products and concept styles to fulfill seasonal line-plan of marketing requirements and needs - Align with adidas US headquarters to design accessory collections cohesive to seasonal apparel and footwear while maintaining style success specific to Agron - Analyzed Agron business history to deliver product lines that met sales needs - Collaborate across all categories and brand marks to align in seasonal trend connectivity - Prototype cut and sew and custom patterns for new silhouettes - Design and create quick specs for early development style executions - Design SMU product to meet marketing requests and needs - Measure and perform quality control checks on all samples of development stages with development team to refine new silhouettes, fits, lab dips, strike offs, sew outs, trims, etc. - Enter all new styles in line-plan PLM software to build specifications and create product information - Travel for trending and inspiration purposes - Travel abroad to the factories to work with overseas teams to finalize all proto revisions

- Design apparel categories: men’s tops, bottoms, and swimwear as requested by prompt - Work closely with the design team and cross-functional teams to ensure a cohesive product line is realized and desired outcome is achieved - Maintain the progression of design in the Design Directors absence - Tech pack approved styles and specs for final SMS and TOP samples

- Designed Inline and SMU product - categories include: Bags (Snow and lifestyle), Headwear, Beanies, Eyewear, Watches, Tees - Created cut and sew patterns for bags and caps. - Reversed engineered product to obtain information to strengthen product needs. - Researched and Developed new concepts for “go to market” needs. Products included Snow bags, juniors bags, new headwear fits, cut n sew, belts and wallets. - Provided clear and detailed comments to Product Development team on all protos, revisions and SMS. - Sat in on fit meetings and commented on all, lab dip, strike-offs, trims, and seasonal tech pack handovers. - Created detailed tech packs with little to no revisions (pending art directions). - Created mood boards and provided trend research for assigned categories. Sat in on sketch reviews and provided input and feedback on research. - Analyzed sales and assisted in merchandising to deliver product lines that met pre-book requirements and sales needs. - Assisted in margin goals and negotiations to hit target cost. - Assisted in creating calendar to hit deadline. - Guided and mentored junior designers.

- Continued work by request remotely

- Collaborated with senior designer to handle a variety of projects – (nylon handbags, backpacks, luggage, travel accessories) initiation and follow through of tech packs, tech drawings, color CADs and other forms needed for tracking, etc. - Sketched ideations of new styles for every season, within guidelines of brand language - Supported the creative design process post sketch review through development handoff by executing and updating detailed tech packs and sample review forms - Made technical design recommendations for potential production, quality and costing issues to ensure brand integrity - Tracked prototype development; measure and perform quality control checks on all samples of development stages - Supported spec, construction, and maintain proportion and detailing on all samples - Communicated directly with the China office for the development process - Entered all SKU development details in PDM (Product Data Management) system to reflect all design elements, including material, color, trim details, coding information, etc. - Ensured each assignment is appropriately prioritized, and completed accurately and on time - Worked within assigned strict timelines and calendars - Participated in sample reviews with design, merchandising, and production partners - Collected, input and verify data for product tracking and specifications - Performed other duties as required

- Designed styles: luggage sets, weekenders, rolling duffels, handbags, worktotes, backpacks, coolers and beachtotes) from concept to completion - Generated computer sketches and final drawings with correct materials, colors, graphics, and trims - Managed communications between design function and non-design team members - Created CAD art/graphics and generate tech packs for factories to develop initial prototypes (including establishing measurement points) - Monitored development of pre-production samples with partnership of Production Managers and communication with overseas offices - Conducted Market research and trend forecasts on current styles of industry - Assisted Design Director in creating design concepts within the time frame established by seasonal calendar - Managed all changes in department to ensure that all appropriate systems reflect current intent of each style - Produced complete and thorough tech packs for every development designed, in a timely manner and to standard - Created factory purchase orders

- Organized opening activities for conversion process (Uniform Orders, Supplies, Packaging) and provide details to opening support - Collected/Organized information as needed and requested by Central HQ - Updated and maintained uniform distribution in SAP and master orders to Central HQ - Collection and reporting of KPI’s (CRM, VIC Evolution, UPT, AVT, Inventory reporting) - Streamlined communication needs between corporate and Retail/Store Operations - Collection of GM schedules and reporting monthly to VP of Retail/Store Operations - Tracked and monitored controllable expenses - Monitoring/Approval of Petty Cash expenses by shop - Organized and worked with VP of Operations to implement store operations training and audit program for Store Operations managers and GM’s. Results collected on a quarterly basis

Handled customer inquiries / Offered customers product services Performed administrative functions, updated client account history Communicated brand standards

- Performed E-commerce set up and operations - Monitored brand and item performance analysis - Analyzed sell-through reports and inventory - Performed retail buying routine works - Entered purchase order entries, order confirmations and shipment tracking - Provided retail business department support and store operation related projects and store events - Assisted in dispersing seasonal catalogues through customer profile in company CRM system, cross-functional projects with wholesale, marketing, merchandising and store management - Attended tradeshows as assistant seller- Jacob Javits Center