Fashion

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Yoga

VP SALES

Marketing & Sales

25+ years of strong and diverse background in sales and merchandise.  Strong Sales Management experience. Worked closely with young men, boys, juniors, plus and girls’ buyers, and management to develop lines. Excellent relationship with many major resellers and department stores

Experienced in all aspects of merchandising, encompassing market research, product development, vendor price/terms negotiations, marketing, trade shows, purchasing, inventory management, quality control, budgeting, short- and long-range forecasting, material sourcing, private labeling, compliance issues, and cost containment

Superior leadership success - Launched a new corporate division and successfully generated over $21 million in annual sales revenue through effective marketing and sales abilities, new product roll outs, product licensing, creative designing and merchandising, and constant follow up to close new business

Selected by executive management to launch new division for AOL Time Warner/Giant Merchandising, resulting in over $20 million in additional annual sales

Top Producer - Awarded top sales position by upper management of a $150 million a year leader in the apparel industry

•	Pioneered and opened new accounts with Nordstroms, Rack, TJ Maxx, Marshalls, Sierra Club, Ross, Bealls Retail, Bealls Outlet, Tillys, Factory Connection, Burlington, etc.
•	Created Cozy Rozy brand for Nordstrom in juniors, girls. Branded and private label. Other brands included Surf Ministry, Stunner California, Urban Maniac, and Fazewest
•	Responsible for overseeing all sales in juniors, girls, young men’s and boy’s branded and private label. 
•	Heavy sourcing in China, Guatemala, and Mexico to hit target pricing
•	Responsible for Full Package (Private Label) sales to major retailers nationwide
•	Communicated all product development needs to the design team
•	Worked weekly to develop product and graphics and interface with the Design, Merchandising & Sampling team to meet the establish milestones

•	Pioneered and opened new accounts with Nordstroms, Rack, TJ Maxx, Marshalls, Sierra Club, Ross, Tillys, Burlington, etc.
•	Created Curvy Couture Loungewear brand for Nordstrom in juniors, girls. Branded and private label. 
•	Develop Plus size Intimates & Loungwear line with the Design, Marketing & Sampling team

INDEPENDENT SALES 

•	Hired to develop direct to retail business in the Juniors and Girls Division
•	Responsible for Full Package (Private Label) sales to major retailers nationwide
•	Communicated all product development needs to the design team
•	Follow orders from receipt to delivery to the retailer
•	Ensured profitability and gross margins were being met
•	Accounts included: Target, Wal-Mart, Sears, Kohl’s, JC Penny, Pac Sun, Tilly’s, Costco
•	Managed a team of 8, which included an Account Executive, an Artist, and a Sample Sewer

NATIONAL SALES MANAGER

•	Merchandized and generated sales for private label programs specifically for Kohl’s, Costco, Target, Sears, JC Penneys and Walmart
•	Established this start-up division booking in excess of $8M the first year. In addition, handled Men’s and Juniors cut and Sew Knit Tops and Women Bottoms
•	Developed strong contacts with Sourcing Managers at most major retailers and worked closely with Designers at both Wal-Mart and Kohl’s
•	Sales volume reached $8M

•	Produced licensed apparel, board shorts, swimwear, and private label knit programs
•	Planned fiscal performance and goal strategies
•	Provided comprehensive merchandising and private labeling functions for Men’s and Boy’s Apparel, with a total annual production valued over $150M
•	Created licensing agreements with favorable terms for manufacturers and distributors
•	Managed a team of up to 10 individuals consisting of Independent and Corporate representatives
•	Sales volume reached $10M

Sales Manager

Find out detailed information about Christine Fabian-Hanyak, VP SALES in Long Beach, CA

Christine Fabian-Hanyak: VP SALES in Long Beach, CA

Christine Fabian-Hanyak