Christine Rolfe: Marketing Consultant in Fountain Valley, CA

STRATEGY AND PLANNING CONSULTANT September, 2006 - Present Consultant to leading agencies assisting with brand development for major companies including, but not limited to, the following: Warner Bros. Home Entertainment – Vertical Marketing Network ? Responsible for Warner Bros. Home Video promotional development. Assignments included developing retail exclusive premium packs for DVD releases including Supernatural, Smallville & Big Bang Theory; negotiating joint media support from networks for Gossip Girl, Rizzoli & Isles, The Closer, & Pretty Little Liars; and generating PR and joint support (such as in the partnership with publishers for The Vampire Diaries and Rizzoli & Isles). Nature Sweet Tomatoes – Alcone Marketing Group ? Managed Sweet Sensation Promotion which included talent negotiations with Disney band, AllStar Weekend. Integrated program included radio, FSI, POS, on-pack offer (free song downloads with unique code), local retail events, website with video contest and PR support. Also included a separate trade “Dial ‘n Win”promotion for the trade. WD-40 Company, Spot Shot – Alcone Marketing Group ? Executed campaign to support the carpet cleaner brand, Spot Shot. Programming included endorsement from Soap Opera star, Austin Peck. Support elements included advertorials in Soap Opera Digest, retail signage, Meet ’n Greet appearances and overlay contest in which the winner received a trip to the Emmys. Managed partnership agreement between Spot Shot brand and Sony Pictures for partnership of Cloudy with a Chance of Meatballs 2 including contract negotiations and all programming around theatrical and DVD release. Marie Callenders, Pasta al Dente – GW Hoffman ? Managed support for brand with integrated promotion incorporating endorsement from Food Network Chef, Michael Chiarello. Program included development of vignettes to air on Food Network; advertorials for print and PR events, event signage and web support (Chiarello as website spokesperson).