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Flexible, trustworthy and open-minded graphic designer with over 20 years of experience in print and web. Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Dreamweaver, Acrobat), Microsoft Office and WordPress on both Macintosh and Windows platforms. Working knowledge in HTML, CSS and Google Analytics. Basic knowledge in reading and speaking Japanese, Spanish and Tagalog. Other interests include the automotive scene and photography.

• Create and update print and web marketing materials for over 700 supported dental offices throughout 20 states. 
• Collaborate with copy writers and regional marketing specialists and assistants to gather assets and information for advertising campaigns. 
• Lead layout and production on quarterly internal publication. 
• Partnered with other graphic designers to create over 800 shirt designs per year.

Graphic Designer

• Increased Facebook likes from about 2 million to 6 million and Instagram followers from about 59,000 to 400,000 in about a year.
• Assisted photographers on feature photo shoots and car show coverage.
• Maintained relationships with marketing partners and car builders including Welder Up featured in Vegas Rat Rods on the Discovery Channel.
• Specialized in multi-page layout for print materials, which included data books, brochures and trade show collateral.

Digital Administrator/Graphic Designer

• Created social media graphics for Facebook, Tumblr, Twitter, and YouTube.
• Collaborated with photographers and videographers on set during filming and shooting
• Aided senior art director with critiquing and delegating artists’ work.
• Designed editorial pages and covers of print and digital magazines.

Lead Graphic Designer

• Increased home page click through rates by approximately 600% by managing creative redesign layout, featuring Super Bowl XLV commercials in real time.
• Worked with developers to code and modify templates for cross-browser, cross-platform email marketing campaigns, which were QA tested and distributed to over 1 million users.
• Designed and managed profiles for music artists, celebrities and athletes including the Black Eyed Peas, Nicole Kidman, Blake Griffin and Manny Pacquiao.
• Managed and trafficked home page marketing which accumulated about 45 million impressions per day.
• Administered user and advertiser profiles using CMS, HTML, XML and CSS.
• Created web graphics for various profiles, ad units and user interface.

Digital Web Producer

• Designed editorial pages and covers of monthly magazines, Honda Tuning and Car Audio & Electronics, with a circulation of about 35,000 copies each nationwide.
• Coordinated with various members of the editorial staff as well as the production team including 6 editors, 2 managing editors, 2 copy editors and various photographers.

Art Director

• Created maps and information boxes for corresponding articles for the following newspapers: San Gabriel Valley Tribune, Whittier Daily News and Pasadena Star News with an average combined circulation of about 100,000 copies per day.
• Coordinated with numerous reporters, 2 editors, 5 copy editors and other designers.
• Hand-drew sketches and illustrations for articles and special sections.
• Managed and edited Associated Press and Knight Ridder Tribune wire graphics as needed.

• Redesigned company identity for Overboost and the OverboostStore.
• Programmed pages using HTML editors and hand-coding.
• Designed web graphics including: navigation, article spreads, banners and ad tiles.
• Produced print media: sales/media kits, corporate identity, branding pieces, promotional items and apparel.
• Daily updated web site content and graphics through the content management system.

Senior Designer

• Designed logos, promotional giveaways and other print media for various on-campus clubs and organizations as well as for the surrounding off-campus community.
• Delegated jobs, oversaw projects and managed five student designers.
• Provided customer service to clients.
• Coordinated with web developer and public relations personnel to create web media and print designs.
• Maintained and administered Macintosh computers at the user level.

Find out detailed information about Christopher Cruz,  in West Covina, CA

Christopher Cruz: in West Covina, CA

Christopher Cruz

California State Polytechnic University Pomona