Christopher Cruz: in West Covina, CA

• Create and update print and web marketing materials for over 700 supported dental offices throughout 20 states. • Collaborate with copy writers and regional marketing specialists and assistants to gather assets and information for advertising campaigns. • Lead layout and production on quarterly internal publication. • Partnered with other graphic designers to create over 800 shirt designs per year.

• Increased Facebook likes from about 2 million to 6 million and Instagram followers from about 59,000 to 400,000 in about a year. • Assisted photographers on feature photo shoots and car show coverage. • Maintained relationships with marketing partners and car builders including Welder Up featured in Vegas Rat Rods on the Discovery Channel. • Specialized in multi-page layout for print materials, which included data books, brochures and trade show collateral.

• Created social media graphics for Facebook, Tumblr, Twitter, and YouTube. • Collaborated with photographers and videographers on set during filming and shooting • Aided senior art director with critiquing and delegating artists’ work. • Designed editorial pages and covers of print and digital magazines.

• Increased home page click through rates by approximately 600% by managing creative redesign layout, featuring Super Bowl XLV commercials in real time. • Worked with developers to code and modify templates for cross-browser, cross-platform email marketing campaigns, which were QA tested and distributed to over 1 million users. • Designed and managed profiles for music artists, celebrities and athletes including the Black Eyed Peas, Nicole Kidman, Blake Griffin and Manny Pacquiao. • Managed and trafficked home page marketing which accumulated about 45 million impressions per day. • Administered user and advertiser profiles using CMS, HTML, XML and CSS. • Created web graphics for various profiles, ad units and user interface.

• Designed editorial pages and covers of monthly magazines, Honda Tuning and Car Audio & Electronics, with a circulation of about 35,000 copies each nationwide. • Coordinated with various members of the editorial staff as well as the production team including 6 editors, 2 managing editors, 2 copy editors and various photographers.

• Created maps and information boxes for corresponding articles for the following newspapers: San Gabriel Valley Tribune, Whittier Daily News and Pasadena Star News with an average combined circulation of about 100,000 copies per day. • Coordinated with numerous reporters, 2 editors, 5 copy editors and other designers. • Hand-drew sketches and illustrations for articles and special sections. • Managed and edited Associated Press and Knight Ridder Tribune wire graphics as needed.

• Redesigned company identity for Overboost and the OverboostStore. • Programmed pages using HTML editors and hand-coding. • Designed web graphics including: navigation, article spreads, banners and ad tiles. • Produced print media: sales/media kits, corporate identity, branding pieces, promotional items and apparel. • Daily updated web site content and graphics through the content management system.

• Designed logos, promotional giveaways and other print media for various on-campus clubs and organizations as well as for the surrounding off-campus community. • Delegated jobs, oversaw projects and managed five student designers. • Provided customer service to clients. • Coordinated with web developer and public relations personnel to create web media and print designs. • Maintained and administered Macintosh computers at the user level.