Bike

Outdoor

Snow

Surf

Merchandising Manager

Top Management

Remote
●   Set Product Merchandising strategy for Burton Hardgoods, Bags, Basics & Anon Optics business in the Americas
region totaling over $130M.
●   Oversee product assortment, allocation and segmentation plans of Burton.com, 14 Burton Flagship stores, and over
400  wholesale partners to ensure market appropriate product representation & business performance.
●   Created and maintained comprehensive Minimum Advertised Price (MAP) policy to guarantee premium product
positioning while being cognizant of necessary discounting schedules of over  3,000  different SKUs.
●   Designed North American wholesale channel product segmentation strategy
●   Direct, audit, and assist in production Product Detail Page content for Burton.com and B2B Tool Elastic
●   Guided regional Performance Marketing strategy based on sell through data, inventory and marketplace analysis.
●   Executed launch of  Snow Industry's first Direct to Consumer Rental Program in partnership with Arrive   Outdoors
●   Manage and mentor Americas Hardgoods Buyer

SALES MANAGER	- HARDGOODS, promoted April 2021

●   Drove hardgoods business unit sales in North America (NA) to a   5 -year compound annual growth rate (CAGR) of
8%, totaling $53M
●   Led strategic launch of $18M  Step On Boot/Binding Tech, establishing product line as the industry's #1 selling boot
and binding after 3 seasons in the NA wholesale channel and accounting for   15%  of all boot and binding product
sales.
●   Directed hardgoods sales forecasting, successfully achieving 10 -year high margin levels through responsive retailer
communications, solid business acumen, and unique marketplace understanding and product knowledge.
●   Advised annual product task forces, reshaping products such as the splitboard offering, recommending additional
resources to increase product revenue  300%   and move to  #2  splitboard industry brand.
●   Collaborated with Evo, Backcountry.com, Aspen Ski Co, and other key retailers to drive product development for special makeup product (SMU) business, averaging	$3M   annual revenue.
●   Identified and genuinely connected with top 50 retail partners, establishing and growing relationships with key
accounts.
●   Achieved all-time low inventory management numbers, setting records for	3 seasons running, and eliminating many
low margin former business requirements such as outlets and summer sale events.
●   Partnered with marketing team during COVID-19 pandemic, proactively creating fully digital Go To Market


PRODUCT PLANNING ANALYST - HARDGOODS & ANON OPTICS, promoted August 2017

●   Advised U.S. sales management on categorical sales strategies, allocations, and distributions, establishing pricing for
7 major Burton Hardgoods & Anon. categories in order to meet corporate margin targets.


●   Implemented strategic product assortments, impacting	500+   SKUs and maximizing brand representation and
revenue when presenting new product line offerings to key retail partners during product development and sell in stages.
●   Forecasted peak purchasing season needs, ensuring precise order fulfillment based on marketplace feedback and user research, preparing comprehensive sales reporting, highlighting product success stories and opportunities.
●   Collaborated with product sales and marketing departments to successfully launch new product lines annually,
additionally supporting up to 5 limited drops over the course of the season.

SALES PLANNING ANALYST, promoted August 2015

●   Ran point for North American ad hoc business intelligence analytics, supporting  75+  colleagues across cross
functional teams and departments with reliable information flow.
●   Analyzed sales numbers to revise annual incentive structures and identify sales opportunities, partnering with VP of Sales to design and deliver dealer sales platforms and incentivize order increases.
●   Delivered detailed year-over-year order comparisons, seasonal inventory availability reports, and other sales data
analytics tools to the sales team, supporting sales reps in achieving target goals.
●   Created snow industry product reports using data provided by   NPD Group	reflecting categorical brand sales, market
share, average retail price, and top selling product.


CREDIT REPRESENTATIVE, promoted January 2014

●   Provided cash receipts reporting for $95M   in AR, supporting colleagues across various departments.
●   Processed daily payments and posted accounting entries of up to   $10M   per day
●   Assisted Credit Managers in Bad Debt reduction to less than 2% of AR through payment plan building with North
American wholesale retailers.

MERCHANDISING MANAGER

Find out detailed information about Christopher DiMarco, Merchandising Manager in Salt Lake City, Utah

Christopher DiMarco: Merchandising Manager in Salt Lake City, Utah

Christopher DiMarco

University of Vermont