Christopher DiMarco: Merchandising Manager in Salt Lake City, Utah

Remote ● Set Product Merchandising strategy for Burton Hardgoods, Bags, Basics & Anon Optics business in the Americas region totaling over $130M. ● Oversee product assortment, allocation and segmentation plans of Burton.com, 14 Burton Flagship stores, and over 400 wholesale partners to ensure market appropriate product representation & business performance. ● Created and maintained comprehensive Minimum Advertised Price (MAP) policy to guarantee premium product positioning while being cognizant of necessary discounting schedules of over 3,000 different SKUs. ● Designed North American wholesale channel product segmentation strategy ● Direct, audit, and assist in production Product Detail Page content for Burton.com and B2B Tool Elastic ● Guided regional Performance Marketing strategy based on sell through data, inventory and marketplace analysis. ● Executed launch of Snow Industry's first Direct to Consumer Rental Program in partnership with Arrive Outdoors ● Manage and mentor Americas Hardgoods Buyer SALES MANAGER - HARDGOODS, promoted April 2021 ● Drove hardgoods business unit sales in North America (NA) to a 5 -year compound annual growth rate (CAGR) of 8%, totaling $53M ● Led strategic launch of $18M Step On Boot/Binding Tech, establishing product line as the industry's #1 selling boot and binding after 3 seasons in the NA wholesale channel and accounting for 15% of all boot and binding product sales. ● Directed hardgoods sales forecasting, successfully achieving 10 -year high margin levels through responsive retailer communications, solid business acumen, and unique marketplace understanding and product knowledge. ● Advised annual product task forces, reshaping products such as the splitboard offering, recommending additional resources to increase product revenue 300% and move to #2 splitboard industry brand. ● Collaborated with Evo, Backcountry.com, Aspen Ski Co, and other key retailers to drive product development for special makeup product (SMU) business, averaging $3M annual revenue. ● Identified and genuinely connected with top 50 retail partners, establishing and growing relationships with key accounts. ● Achieved all-time low inventory management numbers, setting records for 3 seasons running, and eliminating many low margin former business requirements such as outlets and summer sale events. ● Partnered with marketing team during COVID-19 pandemic, proactively creating fully digital Go To Market PRODUCT PLANNING ANALYST - HARDGOODS & ANON OPTICS, promoted August 2017 ● Advised U.S. sales management on categorical sales strategies, allocations, and distributions, establishing pricing for 7 major Burton Hardgoods & Anon. categories in order to meet corporate margin targets. ● Implemented strategic product assortments, impacting 500+ SKUs and maximizing brand representation and revenue when presenting new product line offerings to key retail partners during product development and sell in stages. ● Forecasted peak purchasing season needs, ensuring precise order fulfillment based on marketplace feedback and user research, preparing comprehensive sales reporting, highlighting product success stories and opportunities. ● Collaborated with product sales and marketing departments to successfully launch new product lines annually, additionally supporting up to 5 limited drops over the course of the season. SALES PLANNING ANALYST, promoted August 2015 ● Ran point for North American ad hoc business intelligence analytics, supporting 75+ colleagues across cross functional teams and departments with reliable information flow. ● Analyzed sales numbers to revise annual incentive structures and identify sales opportunities, partnering with VP of Sales to design and deliver dealer sales platforms and incentivize order increases. ● Delivered detailed year-over-year order comparisons, seasonal inventory availability reports, and other sales data analytics tools to the sales team, supporting sales reps in achieving target goals. ● Created snow industry product reports using data provided by NPD Group reflecting categorical brand sales, market share, average retail price, and top selling product. CREDIT REPRESENTATIVE, promoted January 2014 ● Provided cash receipts reporting for $95M in AR, supporting colleagues across various departments. ● Processed daily payments and posted accounting entries of up to $10M per day ● Assisted Credit Managers in Bad Debt reduction to less than 2% of AR through payment plan building with North American wholesale retailers.