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Digital Marketing Specialist

Digital & Media

As the Managing Director of a  sports media website, I managed  every part of the day-to-day  operations of the company for the  founders and partners. I grew a  startup into a profitable business  that holds a sterling reputation  within the community and our  advertisers.

•	Responsible for in-house and agency Paid Search, SEO, Affiliate, and Social Media marketing
•	Sole report of the Digital Marketing Manager who together run $5.5MM budget
•	Direct KPIs relate to:
o	Paid search engine marketing
o	SEO and local search optimization
o	Onsite & digital marketing personalization
o	Affiliate marketing, sponsorship, and mobile-app marketing
o	Onsite content and merchandising
o	Customer lifespan marketing & segmentation
o	Acquisition and re-targeting digital marketing
o	Customer data acquisition
o	Social Media and content generation
•	Increased “Buy More Save More” sales event Google non-brand CTR 172% from .039% to 1.07% and sales 27% ($277K to $352K over 3 days) at 1004% ROAS using enhanced audience segmentation and programmatic ad copy
•	West Marine December 2017 Employee of the Month
•	On-boarded 23 new Affiliate partners with custom engagement tools and landing pages for 16% YOY sales increase
•	Spearheaded CEO’s directive to offensively target top 3 comp

•	Reported to Content Manager and Digital Marketing Manager
•	Responsible for content generation and gathering, landing page design and execution, and using software skills to build efficiency apps
•	Point of contact between eComm, Merch, and Marketing Departments
•	Maintained and updated front-end user experience of WestMarine.com and WestMarinePro.com
•	Designed and deployed a Java program that auto-updates web content from vendors
•	Designed and deployed Boat Cover Part Selector API and SONAR Part Selector API
•	Designed and deployed Bulk File Re-Name Utility for eComm department


eCommerce Specialist

•	Advise on and close job offers for TheLions, a data-driven jobs marketplace connecting elite sales talent with all of the best startups in SF and NY 
•	231% of ramping quarter Q3 2015 
•	95.4 % of quota for year Q3:FY15 – Q3:FY16 quarters $229K direct revenue (not including $32K in additional revenue generated from accounts closed and managed) 
•	Ran all Social Media and Paid Search Marketing campaigns for 8 months


Account Executive, Stack Team

•	B2B cold calling into businesses to set meetings for Account Executives
•	Fastest SDR in company history to hit $100K in revenue, promoted after 6 months to Account Executive 

Sales Development Representative

•	Managed digital marketing and paid search, content production, digital sales, budgets, analytics, and weekly meetings
•	Responsible for all back-end website upkeep, publishing content (photo, video, and written), and social media footprint  
•	Executed all duties that resulted in an increase in unique visits by 303% and impressions by 313%. 
•	Turned successful marketing campaigns into profitable digital advertising sales that boosted revenue by 712%. 


Managing Director

•	Concept, shot, edited short and long-form videos for marketing of UCSB recreation events and campaigns
•	Led a team that marketed a referendum that secured $6.3MM for the UCSB Department of Recreation

Creative Videographer

Find out detailed information about Christopher Jacobs, Digital Marketing Specialist in Seal Beach, CA

Christopher Jacobs: Digital Marketing Specialist in Seal Beach, CA

Christopher Jacobs

University of California, Santa Barbara