Christopher Jacobs: Digital Marketing Specialist in Seal Beach, CA

Christopher Jacobs

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Digital Marketing Specialist
Seal Beach | United States
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Work experience
Image West Marine

West Marine

Digital Marketing Specialist | 10/2017 - Current

• Responsible for in-house and agency Paid Search, SEO, Affiliate, and Social Media marketing • Sole report of the Digital Marketing Manager who together run $5.5MM budget • Direct KPIs relate to: o Paid search engine marketing o SEO and local search optimization o Onsite & digital marketing personalization o Affiliate marketing, sponsorship, and mobile-app marketing o Onsite content and merchandising o Customer lifespan marketing & segmentation o Acquisition and re-targeting digital marketing o Customer data acquisition o Social Media and content generation • Increased “Buy More Save More” sales event Google non-brand CTR 172% from .039% to 1.07% and sales 27% ($277K to $352K over 3 days) at 1004% ROAS using enhanced audience segmentation and programmatic ad copy • West Marine December 2017 Employee of the Month • On-boarded 23 new Affiliate partners with custom engagement tools and landing pages for 16% YOY sales increase • Spearheaded CEO’s directive to offensively target top 3 comp
Image West Marine

West Marine

eCommerce Specialist | 12/2016 - 10/2017

• Reported to Content Manager and Digital Marketing Manager • Responsible for content generation and gathering, landing page design and execution, and using software skills to build efficiency apps • Point of contact between eComm, Merch, and Marketing Departments • Maintained and updated front-end user experience of WestMarine.com and WestMarinePro.com • Designed and deployed a Java program that auto-updates web content from vendors • Designed and deployed Boat Cover Part Selector API and SONAR Part Selector API • Designed and deployed Bulk File Re-Name Utility for eComm department
Image TheLions

TheLions

Account Executive, Stack Team | 05/2015 - 12/2016

• Advise on and close job offers for TheLions, a data-driven jobs marketplace connecting elite sales talent with all of the best startups in SF and NY • 231% of ramping quarter Q3 2015 • 95.4 % of quota for year Q3:FY15 – Q3:FY16 quarters $229K direct revenue (not including $32K in additional revenue generated from accounts closed and managed) • Ran all Social Media and Paid Search Marketing campaigns for 8 months
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TheLions

Sales Development Representative | 08/2014 - 04/2015

• B2B cold calling into businesses to set meetings for Account Executives • Fastest SDR in company history to hit $100K in revenue, promoted after 6 months to Account Executive
Image MaxLaxOC.com

MaxLaxOC.com

Managing Director | 08/2013 - 08/2014

• Managed digital marketing and paid search, content production, digital sales, budgets, analytics, and weekly meetings • Responsible for all back-end website upkeep, publishing content (photo, video, and written), and social media footprint • Executed all duties that resulted in an increase in unique visits by 303% and impressions by 313%. • Turned successful marketing campaigns into profitable digital advertising sales that boosted revenue by 712%.
Image UCSB Sports Marketing

UCSB Sports Marketing

Creative Videographer | 06/2012 - 08/2013

• Concept, shot, edited short and long-form videos for marketing of UCSB recreation events and campaigns • Led a team that marketed a referendum that secured $6.3MM for the UCSB Department of Recreation
1501 Lincoln Blvd.#1014 Venice, CA. 90291