Christopher Wyzykowski: Media Analyst in Johnstown, NY

• Created $500K media campaign for Aston Martin which drove over 35% lift in foot traffic to dealerships driving KPI’s. • Created $2MM media campaign for Nestle Gerber to gain incremental sales. • Evaluate client goals and create media strategy campaigns to enhance client KPIs. • RFP vendors, issue Insertion Orders (IO), and assure campaign is created properly. • Coordinate with data partners to develop effective consumer targets/segments. • Prepare and present reports (sales conversions, foot traffic, Web traffic) to clients • Buy digital and traditional media spots and manage client budgets using DDS and Prisma. • Manage campaign performance on Innovid and provide reporting to clients. • Upload assets and tags to adservers while managing traffic through campaigns.

• Upload and managed digital content on OUP and Amazon website. • Coordinated and budgeted marketing projects and events for authors, clients, and organizations. • Upload and code blogs and managed Twitter account for OUP social media.