Accomplished strategic marketing leader with over 18 years of progressive experience developing
marketing and product strategies for the EdTech market; connecting customer and market insight to brand,
product and business strategy; driving substantial revenue and market share growth; recognized for leading
and developing successful teams; strong communication and collaboration skills working cross-functionally
across teams and with executives to build winning solutions.

Led the digital transformation marketing strategy for a $300M higher education product portfolio; led and developed a highly skilled global marketing team; conducted market research and gathered customer
insight in Business, Humanities and Social Science; analyzed market data to generate strategies; created and executed go-to-market strategies and campaigns and delivered revenue and growth in the Higher
Education market.

•   Planned, developed and executed marketing plans for Cengage Unlimited, a consumer
subscription service, which achieved over 1M customers in the first year.
•   Exceeded digital subscription goals for the MindTap learning platform in 2017 and 2018 with over
100K NEW students registered across Business, Humanities and Social Science.
•   Exceeded sales budget by 15% in 2017 and 12% in 2018.
•   Positioned digital learning at the core of product marketing strategy and built the Cengage Learning
brand with an awareness of global and local markets.
•   Inspired, drove, and managed marketing programs which achieved growth in a $300M portfolio
while staying within the marketing budget of $3M.

Vice President Marketing

Created the brand and global product marketing strategy for a $560M higher education product portfolio;
led and developed a highly skilled global marketing team; conducted market research and gathered
customer insight in Science, Engineering and Computer Science; analyzed marketing data to generate
strategies; created and executed tactical marketing objectives; and delivered revenue and growth in the Higher Education market.
•   Achieved digital subscription goals in 2015 with over 2M NEW students registered across the
Mastering(TM) platform, the #1 online homework, tutorial and assessment platform in Science & Engineering.
•   Exceeded sales budget by 11% in 2014 and 5% in 2015.
•   Positioned digital learning at the core of product marketing strategy and built the Pearson brand
with an awareness of global and local markets.
•   Inspired, drove, and managed marketing programs that drove growth in a $560M portfolio while
staying within the marketing budget.

Vice President Product Marketing

Developed and managed marketing campaigns for all key physics & astronomy products and contributed to the growth and success of both print and digital learning products.

•   Led product launch of the Mastering(TM) platform with MasteringPhysics(TM), the groundbreaking
online homework, tutorial and assessment platform. Captured 50% market share within 2 years.
•   Drove revenue increase of double-digit growth each year and 17% overall.
•   Awarded Marketing Manager of the Year 2004.

Executive Marketing Manager

Find out detailed information about Christy Lesko,  

Christy Lesko:

Christy Lesko

San Diego State University-California State University