Christy Lesko:

Led the digital transformation marketing strategy for a $300M higher education product portfolio; led and developed a highly skilled global marketing team; conducted market research and gathered customer insight in Business, Humanities and Social Science; analyzed market data to generate strategies; created and executed go-to-market strategies and campaigns and delivered revenue and growth in the Higher Education market. • Planned, developed and executed marketing plans for Cengage Unlimited, a consumer subscription service, which achieved over 1M customers in the first year. • Exceeded digital subscription goals for the MindTap learning platform in 2017 and 2018 with over 100K NEW students registered across Business, Humanities and Social Science. • Exceeded sales budget by 15% in 2017 and 12% in 2018. • Positioned digital learning at the core of product marketing strategy and built the Cengage Learning brand with an awareness of global and local markets. • Inspired, drove, and managed marketing programs which achieved growth in a $300M portfolio while staying within the marketing budget of $3M.

Created the brand and global product marketing strategy for a $560M higher education product portfolio; led and developed a highly skilled global marketing team; conducted market research and gathered customer insight in Science, Engineering and Computer Science; analyzed marketing data to generate strategies; created and executed tactical marketing objectives; and delivered revenue and growth in the Higher Education market. • Achieved digital subscription goals in 2015 with over 2M NEW students registered across the Mastering(TM) platform, the #1 online homework, tutorial and assessment platform in Science & Engineering. • Exceeded sales budget by 11% in 2014 and 5% in 2015. • Positioned digital learning at the core of product marketing strategy and built the Pearson brand with an awareness of global and local markets. • Inspired, drove, and managed marketing programs that drove growth in a $560M portfolio while staying within the marketing budget.

Developed and managed marketing campaigns for all key physics & astronomy products and contributed to the growth and success of both print and digital learning products. • Led product launch of the Mastering(TM) platform with MasteringPhysics(TM), the groundbreaking online homework, tutorial and assessment platform. Captured 50% market share within 2 years. • Drove revenue increase of double-digit growth each year and 17% overall. • Awarded Marketing Manager of the Year 2004.