Cindy Cindy Depace: Principal CEO • Buying and Merchandising • Business Development • Strategic Partnerships in Carlsbad, CA

I built this million-dollar retail swimsuit business from the ground up, opening 4 stores within 10 years. Cindy's Swimwear is known for providing a large variety of swimwear and swim accessories with concierge-style service and attention to detail. I am the principal decision maker/buyer with complex orders, selecting merchandise, placing orders, and reviewing success to determine future inventory. Dealing with ~60 companies and carrying ~5000 units per store, and with years of experience in purchasing and negotiation, I research new trends in product lines to make buying decisions, leading and directing teams to the next level of success. Over this time period, I have launched numerous targeted marketing initiatives, introduced new products, services, events and promotions, and provided highly effective sales training centered on importance of asking the right sales questions and follow-up questions to both large and small sales teams for swimwear and sportswear companies in the U.S. and Canada, resulting in 50%-60% higher sales per team member. Created strategic sales, marketing, and merchandising plans that expanded the company's customer base. Trained highly meticulous staff specializing in fitting each woman’s body type to meet customers’ unique needs. High-Energy Leader: maintaining consistent 20% sales increase yearly over a 15-year span by building relationships and providing superior customer service. Product Improvement Resource: sought after by companies in the U.S. and Canada for technical designer skills to suggest product improvements that deliver customer expectations. Visit our website: https://www.cindysswimwear.com