Cindy Espiritu: Director of Product Development/ Sourcing and Production in Irvine, UM
Cindy Espiritu
Director of Product Development/ Sourcing and Production
Irvine | United States
Skills
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Singing
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Hiking
Summary
Activity
Projects
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Work experience
Fam Brands
Director of Product Development/ Sourcing and Production | 01/2015 - Current
• Increased business revenue from $110m to $650m within 6 years
• Increased profit margins by 7% through strategic sourcing and development
• Expanded sourcing in Egypt, Bangladesh, Indonesia, Cambodia, Vietnam, Sri Lanka, Pakistan, and Mexico
• Maintained partnerships with existing suppliers in China and Haiti
• Generated product development profiles for new products and line extensions - performance outerwear, lounge wear, accessories, and sweaters
• Oversaw development of more than 1500 skus per season, 13 brands
• Recruited, hired, and established product development department
• Directed full development lifecycle from design concept to production support
• Built and strengthened strategic relationships with vendors to fulfill growing business need
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
• Captured new customers by optimizing business strategies and launching products to diversify offerings - Costco, Ecom, Private Label, international customers
• Traveled frequently overseas to meet with existing vendors, source new suppliers for fabric, trim, and garment making, attend trade shows - China, Taiwan, Egypt, Indonesia, Bangladesh, India, Vietnam, Cambodia, Korea
• Trend shopping with design - Paris, Rome
Hybrid
Branded Global Director of Product Development | 10/2009 - 04/2014
? Direct global brand Levi YM’s and Juniors, Asics, Reebok, Harley Davidson Ladies, Our Caste, and Private Label
? Played a major role in building the Branded division from $20m to $150m in 3 years while exceeding margin expectations each year
? Created development flow, interdepartmental procedures that allowed our division to run efficiently and seamlessly with the smallest team in the company
? Started a brand called Walker St Refinery, after the success of the test order, was able to land $1m order on its second season
? 2-3 times a year, travelled overseas to source innovative fabric, trims, print and wash techniques for current and future seasons- China, Cambodia, Vietnam, Indonesia, Taiwan
? 98% success rate on orders given to our division through creative problem solving, vendor relationships, and knowledge in the industry
P2F Holdings
Senior Product / Sourcing Manager | 10/2008 - 10/2009
? Directed all new line sourcing and development with overseas factories/ agents for price and production allocation
? Price and negotiated programs with factories, against retail plan, while working with sales and buyers to meet deliveries and margin expectations
? Monitored all areas of manufacturing to guarantee on time delivery to the retailer
? Organized product with design and merchandising to insure line/ groups cover the sales/ retails needs per season
? Managed all styles from development to production to insure style integrity is maintained per group/ customer
? Work with design and technical team, to insure all styles specifications are provided to the importers for development and production.
Nzania
Senior Import Product Manager for BB Dakota Womens and Mens all categories / Private Label | 07/2007 - 10/2008
? Managed 70-85 styles per season from development through production using WIP and daily communication
? Worked directly with design and tech dept to prepare tp’s for vendors
? Established overseas vendors successfully to meet business needs
? Set up style master in AS400 and issuing po’s
? Attended fittings to insure proper fit and communication to factories
? Through effective and efficient management and planning, increased on time delivery by 70%
C&C Traders - Rusty Brand
Import Product Developer / Manager for Rusty Men's Boardshorts , Woven Bottoms, and Denim | 05/2006 - 07/2007
? Managed product development through preproduction and delivery
? Work directly with designers and tech dept to prepare complete tech packs for vendors including setting up matrices
? Sourcing of new vendors to meet business needs
? Increased on time elivery of sales samples and bulk production from 40% to 98% through daily communication and follow up with vendors
? Within 2 months promoted to handle additional categories – boardshorts, volleys, and rashguards along with existing categories already managing –walkshorts and denim
? Increased margin by 5-10% through negotiation and strategic placement of styles
? Established weekly Product Development Tracking and Production Status Reports in order to maintain deadlines.
Brand Logic
Product Manager - Double A Juniors | 04/2005 - 05/2006
Quiksilver
Product Manager Roxy Sportwear / Roxy Jean - Juniors | 09/2002 - 04/2005
Wetseal
Assistant Product Manager Outerwear and Woven Bottoms - Juniors | 04/2000 - 09/2002
Education history
FIDM
Professional Designation AA | 1998 - 1999
University California Irvine
Bachelors of Arts | 1995 - 1999
Connections
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