Fashion

Lifestyle

Music

Outdoor

Skate

Snow

Health & Fitness

Shoes

Streetwear

Brand Manager

Top Management

Strategic and creative brand marketer with a track record of launching high-performing products in the beauty and personal care industry.&nbsp;I lead product development and go-to-market execution across skincare, hair care, body, and makeup, translating insights into innovation, shaping compelling narratives, and driving multimillion-dollar growth across categories. As a lifelong athlete turned avid climber and yogi, I’m passionate about movement, mindset, and holistic wellness, values that fuel both my lifestyle and my drive to build purpose-led products. These personal pursuits inspire me to create in the active, wellness, and beauty space, where community, creativity, and impact intersect.

• Led the end-to-end development and successful launch of 14 production collections (65 SKUs total), including a flagship product line that generated $12M in revenue in its first 6 months.
• Drove innovation and product strategy by conducting consumer research, trend analysis, and competitive audits to identify white space opportunities and guide product concepts, claims, and feature
prioritization.
• Partnered cross-functionally with R&D, packaging, creative, and supply chain to bring products from ideation to commercialization on time and within scope.
• Owned go-to-market planning, including positioning, pricing, promotional strategies, and sales enablement.
• Collaborated with creative teams on packaging design, visual storytelling, and copywriting to ensure brand consistency and consumer relevance across all touchpoints.
• Analyzed launch performance, KPIs, and consumer feedback to optimize future initiatives and inform brand strategy.

• Evaluate current visuals, merchandising, and customer experience at 30 locations to ensure all policy and procedure expectations are being met
• Create and execute a ten-week social media calendar that targets Gen Z audiences to build engagement with students and inform them about our program
• Collaborate with marketing team and graphic designer to bring social campaigns and other key advertisements to life
• Administer copy editing support for all print and digital material
• Implement 10-week sales and promotional plan to meet yearly sales goals
• Revise outdated hours, pricing, links, and visuals on e-commerce website

Marketing Coordinator

• Analyze and assess store reports to recognize trends and develop effective strategies to meet store sales goals
• Network internally and externally to create lasting relationships with potential candidates
• Clearly and effectively communicate amongst the entire store team and corporate partners through email, different company platforms, and verbally
• Strengthen good working relationships with management team and sales associates
• Motivate team to achieve goals through daily sales targets, contests, personal recognition
• Manage the development of new and current team members by tracking their progress in our training programs, having one on one training sessions with them, and incorporating specific training time for each sales associate into our weekly schedule
• Ensure customers have good experiences by providing excellent customer service and utilizing our customer experience survey data to analyze and improve areas of opportunities
• Utilize critical thinking skills to solve customer experience and operational issues to protect the store’s success

Assistant Store Manager

Find out detailed information about Clare Andrade, Brand Manager in Irvine, CA

Clare Andrade: Brand Manager in Irvine, CA

Clare Andrade