Clark Kreston: Vice President Strategic Accounts - E-commerce/Amazon in San Diego, California
Clark Kreston
Vice President Strategic Accounts - E-commerce/Amazon
San Diego | US
Skills
- Owner-managed businesses
- E-Commerce Consulting
- Global E-Commerce
- Strategic Negotiations
- Digital Strategy
Interests
No information
Industries
No information
Work experience
Recom
Vice President, Strategic Accounts | 02/2024 - Current
Responsible for sourcing and growing premium brands for our Amazon/Marketplace portfolio. Having managed a successful multi-million account on Amazon for 7+ years, I know firsthand the struggles and pain points that brands face (UMAP violation, rogue sellers, lack of responses from Amazon, poor ROAS...any of these sound familiar?). Combining that knowledge with a savvy team of 400+ in-house resources, I help you grow your business and navigate the complexities of Amazon.
Recom is a full-service Amazon Partner with over $550 million/year in revenue, making Recom a Top 10 power seller on Amazon. Our size provides us with unique opportunities to help accelerate your growth.
Please contact me directly about partnership opportunities!
Road Runner Sports
Director Of Business Development | 10/2017 - 05/2024
Focused on driving revenue and growth strategies for 3 channels: Amazon Marketplace, E-commerce/Drop Ship, and Real Estate.
Amazon: Full P&L ownership and accountability and grew the business by 75% through optimized operational fulfillment (SFP/FBA), targeted marketing campaigns (on and off AMZ), and new product/brand launches. Launched private label socks/apparel with several Amazon best-seller rankings. Successfully implemented and launched Channel Advisor which significantly stabilized the back-end system of the business and created internal efficiencies for the team.
E-commerce & Drop Ship: Full P&L ownership and accountability for the entire Drop Ship program including daily order management, customer service, merchandising/buying, sourcing/adding new brands/categories with GTM strategy, and negotiating deal terms. I love building relationships and my team partnered with over 120 brands to help them achieve their goals. Lastly, I was actively involved with onboarding tech vendors (Stylitics, VTEX) to help improve site conversion rates and optimization.
Real Estate: Project director for new store construction, remodels, and budgeting. Created and implemented a rating system to quickly identify potential new store locations that lead to a profitable opening while exceeding the first-year sales pro forma. Sourced and managed General Contractors in multiple states while ensuring the new stores opened on time and on budget.
HalveitNow- Kitchen tools
Inventor/Owner | 01/2012 - 01/2024
I partnered with a chef from the esteemed Culinary Institute of America in NY to bring a simple and easy-to-use kitchen tool to market. HalveItNow (HIN) is a patented kitchen device used to cut multiple grapes or cherry tomatoes together in one easy motion.
Road Runner Sports
Sr. e-Commerce Revenue Manager (Drop-Ship & Amazon) | 10/2017 - 11/2019
AutoAnything
Sr. Brand Manager/Buyer/Merchandising | 02/2013 - 10/2017
I managed multiple brands (Husky, BAK, Coverking, Westin and more) comprising of multiple categories and products (floor mats, seat covers, tonneau covers, nerf step bars) within the automotive vertical (yearly portfolio revenue of +$40 million). Highly focused on driving top line sales while improving profit margins. Exceptional at building strong business relationships to ensure profitability and customer satisfaction for a win-win outcome. I thoroughly enjoy negotiating and working out the art of the deal.
Main areas of responsibility include: identifying consumer trends, testing pricing strategies, negotiating new product opportunities, building client relationships and cultivating a learning environment for my team.
Cross functional collaboration is a hallmark of my team-focused approach to the business as I engage with our SEO, E-comm, Supply Chain, Sales/Customer Support, Accounting and Data departments to achieve our goals and company EBITDA. I helped launch our private label program which has been an immediate success. Lastly but most importantly...I take pride in building meaningful, personal and lasting relationships with all my vendor partners and customers both internally and externally!
AutoAnything
Forums Marketing Manager | 11/2011 - 02/2013
Planned, implemented and successfully launched a new marketing channel which focuses on driving sales and profitability through grass-roots marketing in online automotive forums. These forums are a wealth of knowledge for both car enthusiasts and those just wanting to learn more about their vehicle and how they can improve it. These forum members have the ability to influence and speak to a large following and were paramount in our success. Working closely with our marketing, sales and SEO partners, we were able to generate $550k in incremental revenue last year and is still growing!
AutoAnything
Customer Service Manager | 02/2010 - 10/2011
Managed and improved the customer service portion of contact center operations (web, phone, email, chat, fraud) for a rapidly growing e-commerce company. Implemented a world class customer service strategy that focused on enhanced customer interaction, reduced contact rates and speed to resolution through Six Sigma process improvements. Managed and trained a team of 30+ direct reports to achieve an A rating with the BBB through an enhanced Quality Assurance monitoring process. Launched a returns process initiative which reduced contact rates by 15% and increased reorder rates by 20%.
ERA Jaco Real Estate
Real Estate Manager- Jaco, Costa Rica | 08/2007 - 07/2009
This was an incredible opportunity to work in an international environment as the office manager for a growing real estate firm in Jaco, Costa Rica (which later became an ERA branch). Responsible for the daily operations of 3 sales and rental offices consisting of 200+ properties, 3 planned developments and the financial modeling and pro-forma statements for our clients. Became a licensed member of the CRGAR (Costa Rica Global Association of Realtors) and was a licensed Real Estate Broker in California. Successfully doubled RE portfolio and implemented long term rental program that increased revenue.
Jamba Juice
District Manager | 02/2002 - 03/2007
Joined as an Assistant Manager and 6 months later became the store General Manager and grew revenue to over $1 million with one of the strongest financial P&L's in the region. Because of our strong financials and highly trained staff, my team became a training store for the region and I was promoted to Training Store Manager. Having successfully trained dozens on managers, I then was promoted to District Manager. As a District Manager, I managed 9 stores in San Diego with gross sales of $8.5 million. Duties included managing the district P&L and individual store P&L's, developing the Annual Operating Plan, budgeting and forecasting sales. Effectively planned, hired and trained 3 new store openings. During my tenure, I was consistently a top performer and recognized as a peer leader. I was nominated for GM of the Year at the annual Company Brand Conference and was the winner of the Team Player of the Year award in 2005.
T. Rowe Price
Fund Accountant | 01/2001 - 10/2001
Performed the daily accounting procedures for 2 large mutual funds ($300+ million each) along with month end reconciliation. I was also the bond trading desk liason for our team.