Claudia Leitch: Account Coordinator in Los Angeles, CA

Responsible for tracking press and social media placements for multiple accounts, as well as circulating to respective clients Coordinate logistics and guest lists for various virtual events, including media panels and celebrity activations Create both internal Autumn reports as well as bareMinerals in-house reports that track coverage, activations, mentions, engagement, and impressions Manage the creation of PR launch plans for startup brands such as Spore Life Sciences Manage scheduling of all team internal and external meetings, as well as lead agendas and circulate recap notes Contribute substantially to news engine efforts such as drafting pitches and media outreach Procured press hits in lifestyle publications Owned the creation of media and influencer lists

* Brainstorm and create three social shares per week of blog content to be featured on Instagram Stories * Consistently write interview questions to be used in blog content * Create Google Analytics UTM campaigns and Curalate Shop the Look Photos to update blog posts * Write, copy-edit, photo-edit, choose layout for and post blog stories using Wordpress and Photoshop * Participate in weekly Creative and Marketing Team meetings discussing future campaigns

• Pitched and wrote 6 articles on fashion, home and accessory trends and market research. One such article reached the Top Ten of articles on the site for that week * Researched contacts and organized the editorial calendar for the Managing Editor to optimize talent booking calendar • Edited and posted content by manipulating Wordpress

• Designed, selected photos for, and wrote copy for DÔEN’s first Brand Deck using Adobe InDesign • Produced Spring 2018 Shoe Lookbook • Created Shop DÔEN employer social media presence on Linked In to extend brand toward future employees • Planned itinerary and scouted locations for Fall 2018 Photoshoot • Chose and styled accessories for Summer 2018 Photoshoot • Assisted with site Search Engine Optimization to increase brand exposure • Tracked and organized press appearances and social media interaction with influencers • Styled Showroom by choosing and organizing pieces to be represented in order to show investors and new factory contacts

• Created special code for aspects of a Wordpress theme for the Tribeza website, a local lifestyle magazine that LeftRight designed for. • Attended brainstorming and editing meetings where the team viewed layouts and photo options, as well as discussed branding directions for future projects • Utilized Creative Cloud to perform small photo and video edits • Learned how to wireframe a website and how rebranding processes occur.

• Completed market, competitor, and trend research and analysis to expand company’s repertoire of projects • Assisted with sample shipments, including the organization of incoming and outgoing shipments • Contributed to the planning and organization of photoshoots and video shoots for product marketing