Clay Allen: Communications and Marketing Executive | C-Suite Consultant | Reputation, Issues and Crisis Management | M&A | Media Relations | Internal Communications | Public Affairs | Brand Strategy in Salt Lake City, Utah

⦁ Provide strategic communications, public relations, public affairs and marketing consulting and project services, including research, analysis, planning, development of messages, content and creative, implementation, and measurement, for clients across a range of industry sectors.

⦁ Helped lead and drive enterprise-wide marketing and communications strategies during a period of substantial growth, organizational changes, and other challenges. ⦁ Led brand reputation strategy that helped solidify Intermountain as a respected brand among national healthcare leaders, consistently recognized among the nation’s most innovative health systems. ⦁ Directed cross-functional teams in developing and executing communications plans for mergers and acquisitions. ⦁ Expanded services and increased patient volumes in regional markets by increasing brand awareness through advertising, sponsorship, social/digital, public relations, and community outreach strategies. ⦁ Provided communications counsel and thought leadership support to Executive Leadership Team members, helping position them internally as trusted leaders and externally as industry innovators. ⦁ Led and coached a team of managers and specialists who provided marketing and communications services for Intermountain Health subsidiary companies, ventures/business development team, philanthropic foundation, and various shared services functions, including IT, supply chain, compliance, finance, legal, payer contracting, and others.

⦁ Developed internal and external communication plans to enhance USAA’s corporate reputation, including a third-party awards and recognition strategy. ⦁ Advised executives in regional markets on internal and external communications and facilitated media and community outreach, building positive, collaborative relationships with key stakeholders. ⦁ Represented USAA during natural disasters, sharing response strategies and claims procedures with media and affected communities. ⦁ Served on the Arizona Insurance Council to manage issues at the state level and increase understanding of insurance processes among government officials.

⦁ Led communications and branding strategies to support aggressive organic growth. ⦁ Served as a member of the Senior Management Team and provided one-to-one coaching and counseling to the President/CEO on communications strategies. ⦁ Conducted extensive research on customer behaviors and brand perceptions, leveraging information to focus the development of campaign creative content. ⦁ Collaborated with regional operations and sales leaders to develop plans and templates for store openings and customer events. ⦁ Served as a corporate spokesperson with media and industry analysts.

⦁ Promoted nonprofit organization at national, regional, and local levels, organizing successful fundraising, public awareness, education and community engagement events. ⦁ Led initiatives and events to effectively keep the issue of child abuse in the public dialogue, promote the National Child Abuse Hotline, and tell the Childhelp story. ⦁ Planned and managed a highly successful Washington, D.C./Capitol Hill awareness event in conjunction with National Child Abuse Prevention Month. ⦁ Created and managed public service announcements and collaborated with partner companies on cause-related marketing programs. ⦁ Partnered with state child welfare agencies, media outlets, and organizations on communications to highlight programs working to prevent child abuse and help victims.

⦁ Managed internal and external communications, including media relations and crisis management. ⦁ Navigated a challenging phase that involved a prolonged, severe market downturn, cost-cutting measures, legal actions by federal authorities, and major environmental liabilities. ⦁ Led community outreach, including open houses and public meetings, for several site remediation and restoration projects at legacy manufacturing locations, addressing community concerns and questions. ⦁ Engaged and consulted regularly with corporate staff at Mexico-based parent company.

⦁ Managed global internal and external communications, supported regulatory initiatives, and oversaw corporate media relations. ⦁ Guided communications through a hostile takeover, acquisition, and integration. ⦁ Led crisis communications planning and response, including crisis preparation, drills and real-time communications during live crisis events. ⦁ Orchestrated communications and community outreach strategy to address significant environmental regulatory change with potential to jeopardize ongoing operations at key U.S. locations. ⦁ Served on industry trade association committees at federal and state levels.

⦁ Developed and executed environmental, sustainability, issues and crisis communications plans. ⦁ Produced annual corporate social responsibility and sustainability reports, highlighting goals, progress and areas for improvement. ⦁ Led crisis communications planning and simulation exercises at corporate and local facility level. ⦁ Helped establish local citizen advisory panels in communities with major manufacturing operations. ⦁ Served on trade association communications/public affairs committee and shaped industry standards for sustainable forestry practices.