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Creative Director @ Sapa Investment Group | Branding, Design, Product Development

Engineering & Production

www.clinterickson.com

I'm a Creative Director who builds brands like I was taught growing up in Wyoming: if something doesn't exist, build it. If something's broken, fix it. I treat branding like chemistry, using a smart formula of color, form, and emotion designed to spark a specific reaction. For 15+ years, I've guided teams from concept to launch, thinking spatially long before anything is built.

What I Do:
- Lead cross-functional creative teams (brand, product, marketing, digital)
- Build visual identity systems and brand architectures that scale
- Direct product development from industrial design through manufacturing
- Develop D2C campaigns, packaging, and go-to-market strategies
- Guide brands through growth phases with strategic creative direction

Notable Work:
- MedCline (Co-Founder, Director of Product Development & Marketing) — Scaled medical device startup from concept to $15M+ annual revenue. Co-inventor on 20+ patents. Company ranked 3rd fastest-growing in San Diego (2018) and #96 on Inc. 5000.
- Sapa Investment Group (Creative Director) — Led brand development for cannabis portfolio including Dragonfly (Utah market leader), Betty, Brand Zero, and Utah Grown. Directed packaging, digital experience, retail design, and marketing.
- Twisted Goat (Brand Creator) — Built brand identity and product positioning for industrial tiedown system. Won "Best New Product" at National Hardware Show 2023. Later acquired by Smart Straps.

Core Skills:
Leadership & Strategy:
Strategic Planning · Executive Leadership · Business Strategy · Brand Strategy · P&L Management · Team Building · Cross-Functional Leadership · Stakeholder Management
Creative & Marketing:
Brand Development · Creative Direction · Product Marketing · Digital Marketing · Campaign Strategy · Content Strategy · Go-to-Market Strategy
Business & Operations:
Revenue Growth · Market Analysis · Budget Management · Vendor Management · Process Optimization · Startup Scaling
Specialized:
D2C Strategy · Omnichannel Marketing · Product Development · Patent Development · Clinical Partnerships · Retail Strategy

Good branding is fast, magnetic, and alive. It decodes confusion in seconds, sticks in memory, and evolves with the people it serves. The best brands don't just look right, they feel true. My role is to find that rhythm early, set it in motion, and guide it to life.

Led creative vision and brand strategy for $50M+ cannabis portfolio, achieving market leadership through strategic positioning, measurable business impact, and team building.

Strategic Leadership: Directed brand strategy and creative execution across portfolio, achieving #1 market position in competitive, regulated category. Drove measurable revenue growth through strategic creative initiatives: $117K single-day sales record from targeted email campaign, 25% eCommerce sales increase from site redesign featuring strategic product photography, and 30-40% new revenue from launching sub-brands Betty and Brand Zero. Scaled digital presence 6-7x through strategic content and visual innovation (650% social media growth, 600% email subscriber growth). Developed Utah's first medical cannabis retail experience, achieving best-in-state customer service ranking. Built brand architecture spanning 5+ brands and 20+ product categories. Partnered with C-suite on business strategy, market expansion, and competitive positioning.

Team & Operations: Built and managed multidisciplinary creative team (designers, copywriters, photographers, videographers, project managers). Established creative operations infrastructure and workflows that scaled output 3x while maintaining brand consistency. Managed creative budget allocation, optimizing internal capabilities and vendor partnerships to maximize ROI. Led go-to-market strategy for new product launches and market entry initiatives. Collaborated with sales, operations, product development, and regulatory teams to align creative with business objectives.

Results: #1 market position | $117K single-day sales record | 30-40% revenue growth from new brands | 650% social growth | 600% email growth | 25% conversion increase | Best-in-state customer service | 3x output scale

Creative Director

Led brand strategy and product development for consumer product launches across outdoor, hardware, and lifestyle categories. Created Twisted Goat brand, disrupting commodity tiedown category through strategic positioning and bold identity; won "Best New Product" at National Hardware Show 2023; brand later acquired by Smart Straps (national category leader). Developed brand identities, positioning strategies, and go-to-market plans for 15+ product launches. Directed creative execution across packaging, digital, retail, and marketing channels. Managed photo and video production pipelines from concept through final delivery.

Director Of Product Design

Co-founded and scaled medical device startup from concept to $15M+ annual revenue. Led product innovation, brand strategy, and all marketing operations. Company recognized as 3rd fastest-growing in San Diego (2018) and ranked #96 on Inc. 5000.

Executive Leadership: Drove strategic vision across product development, brand positioning, go-to-market strategy, and customer acquisition. Made critical business decisions including DTC vs. retail strategy, manufacturing partnerships, clinical trial investments, and market expansion. Co-inventor on 20+ U.S. patents covering core technology. Secured relationships with clinical partners (Dr. Don Castell, MUSC), manufacturing vendors, and retail accounts.

Brand & Marketing: Developed brand positioning that transformed medical device into consumer wellness product. Built full-funnel D2C marketing strategy across paid digital, email, social, content, and direct response channels. Led transition from DTC-only to omnichannel presence. Directed all creative including website, video production, campaigns, and advertising. Launched spinoff brand (BumpNest) for maternity market.

Product & Operations: Led industrial design, prototyping, and manufacturing strategy from concept through production at scale (100K+ units). Built in-house creative studio, reducing external costs 60%. Established processes enabling rapid scaling while maintaining profitability.

Results: Scaled revenue from $0 to $15M+ | Inc. 5000 #96 | 3rd fastest-growing in San Diego | 20+ patents | Two completed clinical trials

Creative Director (MedCline Brand)

Provided product design, branding, and creative services for diverse client base including medical device startups, consumer products, and corporate clients. Notable projects included wearable medical device (chest-worn vitals monitoring system), smart scale health and wellness platform, electronics housing for long-distance signal processing technology, and corporate branding, apparel design, event branding, and marketing collateral across multiple industries.

Freelance Industrial Designer & Graphic Designer

Led brand strategy and creative direction for spinoff brand targeting maternity market, adapting core MedCline technology for new audience. Developed complete brand identity, positioning, and visual system for market entry. Created and executed go-to-market strategy including website, digital campaigns, packaging, and retail presence. Directed all creative production including photography, video, and content development. Managed creative team and vendor relationships. Designed and executed tradeshow presence and sales enablement materials.

Creative Director (Bumpnest Brand)

Designed comprehensive signage packages for major hospitality, healthcare, and restaurant clients including new construction and retrofit projects. Created design packages spanning interior wayfinding through large-format exterior LED and neon signage. Collaborated with account representatives and clients to translate brand requirements into environmental design solutions. Utilized Corel, Adobe Creative Suite, Microsoft Visio, and Autodesk tools for technical design and client presentations.

Designer

Find out detailed information about Clint Erickson, Creative Director @ Sapa Investment Group | Branding, Design, Product Development in Salt Lake City, UT

Clint Erickson: Creative Director @ Sapa Investment Group | Branding, Design, Product Development in Salt Lake City, UT

Clint Erickson

Brigham Young University

Brooks College