Clinton Fox: Freelance Creative Services in San Diego, CA

Art direction, creative strategy, graphic design, digital photography, social media, video production, and front-end web design for sales and marketing projects.

Established brand identity in the high-performance green building consulting industry, with a focus on aesthetic appeal, lifestyles photography, and approachable messaging about sustainability for the built environment. Built client-facing digital presence through the ground-up development of greendinosaur.org and social media channels targeting Southern California market. Guided creative strategy and led efforts with architects, engineers, and sustainability consultants to translate technical AEC content into layman’s terms. Developed and managed brand assets including logos, headshots, business cards, construction photography, and collateral for internal team-building and external events. Graphic designer for architectural presentations, engineering sales proposals, Apple TV digital display messaging, and event sponsorships. Front-end design and strategy for greendinosaur.org website focused on fresh design aesthetic, responsive layout, improved user experience, and over 175 content-rich posts. Developed and maintained six-page WordPress website (optimization of plugins, widgets, and images; custom code and fonts; and SEO tools). Produced, shot, and edited 50+ co-branded videos highlighting a Zero Net Energy (ZNE), LEED® Certified non-profit affordable housing project. Executed 13-week email marketing campaign (MailChimp) for Silver Star Apartments video series. Created and curated over 200 LinkedIn, Facebook, and Twitter social media posts. Project managed Apple, Google, and Microsoft document template standardization, such as proposal kit, memos, business letters, and technical reports and forms. Managed Green Dinosaur brand to ensure business documents and employee-created content followed brand guidelines and voice. San Diego • Los Angeles • B Corp + JUST Organization

Brand coach liaison for dealer-led sales and marketing experiences, influencing co-branding strategy for graphic communications. Project managed MarCom creative team in the development of custom sales tools including co-branded RFI/RFP/RFQs, user guides, thought-starters, and validation package templates. Created and curated over 50 LinkedIn, Facebook, and Twitter social media posts for the contract furniture industry audience. Art directed and produced visual content for the digital welcome wall, Apple TV displays, and guest experience collateral for three Northern California locations. In-house digital photographer for marketing collateral and special event coverage. Santa Clara • San Francisco • Oakland • Steelcase Authorized Dealer • 2014 Platinum Partner

Led creative direction, design, and production of custom co-branded digital and print sales proposals contributing to over 23 million in account wins for the Southern California market. Served as Brand Coach for the Western sales region and provided field sales members with design expertise and brand training to ensure sales deliverables adhered to national brand standards. Produced client project marketing videos for AT&T, JCPenney, SCAN Health Plan, Sony, Stanford University, and Taco Bell from pre-production through post-production with internal budgets of 5K-10K per project. Partnered with event managers and sales teams on over 800 showroom experiences, 300 of which included digital components and custom communications (showroom tours, jet trips, mock-ups, meetings, and special events). Managed purchasing, installations, upgrades, and maintenance of all showroom AV technology while liaising with corporate IT departments and local AV providers on behalf of Los Angeles and Orange County team members. Negotiated and managed facility service contracts for 24,000 sq. ft., 4-level flagship showroom/area office building. Collaborated with local and corporate Steelcase teams and outside vendors as a part of the Santa Monica Worklife Center showroom launch team.