Clinton Fox: Open to Work. Creative Direction • Content Creation • Brand Management in Santa Monica, California

Design and production of custom digital sales proposals. Supporting front-end WordPress site design and strategy. Day-to-day content creation and execution of digital marketing requests. Supporting MarCom digital photography and video experiences. Liaison for dealer-led sales and marketing experiences.

Influence brand strategy and develop new concepts for digital/print experiences while keeping in alignment with existing brand standards. Establish relationships with clients and vendor partners for cross-brand collaboration. Project manage marketing and communications initiatives across internal departments: Talent Acquisition, Human Resources, Client Services, Information Technology, Operations, and Sales. Collaborate with stakeholders on social media content strategy — create/execute posts and ads on Facebook/Instagram. Day-to-day content creation and execution of marketing campaigns (e.g. Mailchimp monthly newsletters, social media, blog content, etc.). Analyze and track marketing efforts to regularly identify opportunities for improvement and optimization. Produce, shoot, and edit videos for web, social media, and sales projects. Oversee company WordPress websites including development, UX improvements, SEO optimization, and maintenance.

Providing clients art direction, creative strategy, graphic design, social media, photography, and video production support for sales and marketing projects. Social media training, headshots, business cards, company swag, and WordPress updates for Green Dinosaur, Inc. Third-party verifier and content manager for annual Steelcase national student design competition.

Over 300 hours of volunteer service since the start of COVID-19. Cleaning, inspecting, sorting, packing, and labeling food products during volunteer shifts at the Miramar Warehouse.

Established brand identity in the high-performance green building consulting industry, with a focus on aesthetic appeal, lifestyles photography, and approachable messaging about sustainability for the built environment. Guided creative strategy and led efforts with architects, engineers, and sustainability consultants to translate technical AEC content into layman’s terms. Developed and managed brand assets including logos, headshots, business cards, construction photography, Apple TV display messaging, and collateral for internal team building and external events. Content creation for architectural presentations, engineering sales proposals, and event sponsorships. Front-end design and strategy for greendinosaur.org WordPress website focused on fresh design aesthetic, responsive layout, improved user experience, and over 175 content-rich posts. Produced, shot, and edited 50 co-branded FCPX videos highlighting a Zero Net Energy (ZNE), LEED® Certified non-profit affordable housing project. Executed 13-week MailChimp email marketing campaign for Silver Star Apartments video series. Created and curated over 200 LinkedIn, Facebook, and Twitter social media posts. Project managed Microsoft Office and Google template standardization (e.g. memos, letters, and technical reports). Coordinated B-Corp Certification renewal.

Served as Brand Coach for co-branded dealer-led sales and marketing B2B experiences. Project managed and art directed in-house MarCom creative team in the development of custom sales tools including co-branded RFI/RFP/RFQs, user guides, thought-starters, and validation package templates. Created and curated over 50 LinkedIn, Facebook, and Twitter social media posts for the furniture industry audience. Conceptualized and produced content for the digital welcome wall, Apple TV displays, and guest experience collateral for three Northern California locations. Shot photography for special event coverage, social media, and marketing collateral.

Provided clients art direction, creative strategy, graphic design, and photography for sales and marketing projects. Served as on-site project and creative services leader for seven Steelcase special event assignments in the Bahamas, Boston, Boulder, Las Vegas, Los Angeles, Orlando, and Phoenix.

Partnered with event managers and sales teams on over 800 showroom experiences, 300 of which included digital components and custom communications (showroom tours, jet trips, mock-ups, meetings, and special events). Supervised building operations for 26 photo/film productions, including pre-production showroom scouting tours, day-of management, and coordination of post-production services such as cleaning, painting, and repairs. Managed building operations and maintenance (O&M) for electrical, HVAC, plumbing, fire safety, security, etc. Oversaw purchasing, installations, and upgrades of audio/visual technology while liaising with local vendors and corporate IT departments on behalf of LA and OC team members. Negotiated and managed vendor contracts for 26,000 sq. ft., four-story commercial property under triple-net lease. Collaborated with cross-functional teams such as architects, interior designers, general contractors, building owners, legal counsel, and the Global Facilities and Real Estate Group. Hired during the initial start-up phase of the Santa Monica WorkLife Center showroom and area office.

Served as Brand Coach for the Western sales region and provided field sales members with design expertise and brand training to ensure sales deliverables adhered to national brand standards. Produced co-branded Steelcase client videos for AT&T, JCPenney, SCAN Health Plan, Sony, Stanford University, and Taco Bell from pre-production through post-production with internal budgets of 5K-10K per project. Led creative direction, design, and production of custom co-branded digital and printed sales proposals contributing to over 23M in account wins for the Southern California market.

Clients included Amway, Steelcase, Herman Miller, and Compass Film Academy. Served as on-site project leader, event support, and creative services support for special event assignments in Las Vegas, Los Angeles, Orlando, Phoenix, San Diego, Chicago, and West Michigan. Project Managed freelance copywriter, editor, and animators to produce a variety of thought-starter video promotions for Amway Artistry™ Makeup Collection and Interleukin Genetics Gensona® Heart Health Genetic Test. Edited Amway Artistry™ behind the scenes fashion show footage in Final Cut Pro. Assistant edited and archived Amway Home™, SA8™, and iCook™ footage for post-production projects.

Researched and coordinated RFI/RFP/RFQ proposals and marketing collateral for top 200 targeted B2B clients. Conceptualized and implemented custom multimedia initiatives for Corporate Sales jet trip experiences. Supported planning through launch phases of three internal websites for Sales Resource Network including Proposals+, Corporate Sales, and Aviation. Hired into the role during the start-up phase of Engine Room Proposal Studio (in-house agency).

Co-managed over 800 corporate meetings, tours, and special events. Cultivated relationships with showroom vendors for audio/visual, catering, cleaning, and floral services. Performed daily technology set-up and troubleshooting for all guest experiences. Managed hospitality calendar scheduling for guest reservations and event logistics. Maintained 30,000 sq. ft., multi-story showroom venue with large meeting areas, project rooms, private conference rooms, and catering prep kitchen. Hired during the initial start-up phase of the Arena Station flagship showroom and area office.

Designed over 100 advertisements for multiple publications and provided page layout recommendations to the editorial staff.

Managed ASI promotional product order fulfillment and inventory control for the Marketing Tools division. Provided graphic design and production art for national advertising accounts including Kellogg’s and Chevrolet.

• Created a brand name and obtained registered trademarks for brand identity. • Produced and marketed embroidered and screen printed specialty apparel items. • Sold products to a variety of retail shops in West Michigan. • Coordinated a fashion show, trade show, and photo shoots to showcase products. • Designed and produced collateral marketing materials.

• Provided graphic design and production art services for apparel designs, advertisements, and ASI promotional products.