Fashion

Lifestyle

Music

Outdoor

Skate

Snow

Streetwear

Surf

Director, Growth Marketing

Marketing & Sales

• Built and structured partnerships to increase and accelerate user growth worldwide.
• Prospected, and conducted and participated in networking with major media partners which aligned with our long-term,
lifetime organizational goals.
• Drove relationships with partners across creative, product, marketing and legal.
• Aligned brand creative with global media and advertising acquisition/GTM teams to coordinate efforts against broader
media, market and localization goals.
• Managed external partners and brand ambassador strategy hyperfocused on meeting partnership timelines and KPI's.
• Oversaw local and global creative including product shoots, commercial shoots, and agency partnerships to build
everchanging marketing campaigns which align with our consumer-base.
• Selected, attracted, motivated, retained and trained members of our creative and marketing workforce.
• Lead strategic and complex projects which directly impact global brand recognition and consumer conversion.
• Developed internal workflows and recommended operational enhancements to global teams to scale new offers and development tools for creators.
• Worked directly with our global CEO to implement new, modern internal corporate communications which motivated staff
and talent.
• Built cultural relevance through planning and execution of strategic events, partnerships and innovative modern-day
community engagement.
• Utilized consumer insights to understand and develop insight-driven decisions to scale brand growth.
• Drove growth and impact across all major international KPI's including: consumers, revenue, conversion, marketing ROI,
LTV, and retention.

• Created and built strategy, media plans and advertising buys across programmatic channel partners.
• Responsible for negotiation and execution of programmatic and direct buys.
• Managed audiences, creatives, budget and bidding strategies to maximize efficiency; including technical setup of experiments and analysis of results in conjunction with cross-functional teams within the organization.
• Maintained a data-driven approach through continual experimentation and optimization to exceed aggressive company
goals
• Oversaw all marketing and communications initiatives to all external consumer conflicts and resolution management.
• Collaborated with product, engineering, and consumer engagement teams to build features and creatives that drove brand
growth.
• Owned end-to-end channel measurement, attribution, optimization and automation funnel points for the corporate
leadership division.
• Created in-store marketing campaigns to drive new consumer bases.
• Managed in-store marketing for west coast and east coast concept and flagship stores for A/B in-store and digital end
point tests.
• Launched consumer retargeting and reengagement campaigns which focused on specific touch-point drop offs within the starbucks mobile app and starbucks.com
• Developed hyper-focused growth strategies and media KPI's to drive consumer growth and retention.
• Responsible for redlining and revising all digital end-point copy on all major social media platforms including: Instagram,
Google, Snapchat, Twitter, Pinterest and competitor retargeting advertisements.
• Collaborated with brand influencers and key media personnel to execute strategic, relevant brand presence in the modern
media.

Sr. Growth Marketing Manager

• Demonstrated strong leadership and cross-functional excellence in a competitive omni-channel environment.
• Aligned daily with senior global leadership to develop and implement long term visionary marketing strategies through
internal, digital, and physical space.
• Drove integrated marketing processes to enable effective implementation through global, geo, and city planning strategy.
• Drove seasonal plans with cross-functional partners to enable successful campaign growth.
• Oversaw end-point copywriting for Yeezy, NMD, and Originals product franchises.
• Lead brand concepts and creative development, marketing briefs, and utilized both internal and external marketing tools
to fuel brand growth.
• Wrote content and assisted in managing both e-commerce, digital driven product activations and in-store retail activations
for Yeezy, NMD, and Originals product line campaigns.
• Coordinated digital promotions, in-store events, and cultural movements in key-cities.
• Created and drove annual concept maps on behalf of the Originals category in alignment with external partner accounts.
• Pushed boundaries with new concept marketing techniques and campaigns for various categories to align with market
demographics throughout key cities.
• Wrote digital copy for digital e-commerce product categories on adidas.com.
• Wrote physical copy for in-store marketing campaigns for global retail partners and corporate adidas Originals retail
locations.

Communications Manager, Originals

Acted as a primary point of contact for all social media platform partners that include, but are not limited to, Facebook,
Twitter, Instagram, Snapchat, and the like.
• Managed strategy for fan interaction and spearheads artist + fan engagement on social media channels and brands tied
to DMG.
• Analyzed and assessed performance across social media channels. This includes performance of individual posts and content, as well as broad trends across platforms.
• Worked closely with advertising leads to coordinate campaign based native posts.
• Provided brand-building digital ideas to PMs and stakeholders, providing new avenues of visibility and reach for our artists
and Disney projects
• Built strategy focused on maximizing monetization of social platforms where applicable.
• Focused on developing growth strategies and running programs to drive theme park audience growth and engagement
across new theme park attractions and offerings.
• Developed and led the daily planning and operations of developing data-driven, segmented marketing campaigns,
lifecycle promotions and dynamic messaging through push, email, web, app and other channels in order to acquire, engage
and retain global audiences throughout the user lifecycle.
• Identified and developed strategic growth opportunities by leveraging data and insights from across our Digital Media
product portfolio Own and execute lifecycle marketing strategies to grow our audiences
• Developed cross-channel (email, push, in-app, SEM/SEO, display, video, fan engagement, and content marketing) plans
to achieve business targets; execute and measure successes to report business impact and drive ongoing planning to build and understand core consumer insights to drive effective audience segmentation.

Marketing and Communications Manager, Theme Parks & Resorts

• Pitched and secured media opportunities across entertainment, lifestyle and hospitality publications
• Coordinated logistics for interviews and photo shoots
• Interfaced directly with media outlets, sponsors, and venues
• Managed relationships across multiple continents and countries
• Regularly created touring and event schedules, contracts, artist riders, and event agreements
• Monitored press and media channels for ad placement, social media engagement and reputation management
• Worked closely with artists, celebrities, and influencers to promote shows and events
• Worked closely with recording artists to seed new music and remixes
• Provided media updates regularly to multiple departments and artist
• Responsible for all ticketing and social media engagement surrounding all ticketed/pre-sale events
• Regularly attended all industry events to foster brand and media relationships
• Managed all digital content assets across social media
• Scheduled radio and television appearances for recording artists
• Drafted and announced press-releases across influencer, musician, and publication database
• Launched, maintained, coordinated all aspects of our Weekly, Bi-Weekly and Monthly events
• Managed all on-site touring and event logistics within the United States

Public Relations Manager

Find out detailed information about Cody Browne, Director, Growth Marketing in Irvine, CA

Cody Browne: Director, Growth Marketing in Irvine, CA

Cody Browne

University of Southern California

USC Marshall School of Business