Cody Browne: Director, Growth Marketing in Irvine, CA

• Built and structured partnerships to increase and accelerate user growth worldwide. • Prospected, and conducted and participated in networking with major media partners which aligned with our long-term, lifetime organizational goals. • Drove relationships with partners across creative, product, marketing and legal. • Aligned brand creative with global media and advertising acquisition/GTM teams to coordinate efforts against broader media, market and localization goals. • Managed external partners and brand ambassador strategy hyperfocused on meeting partnership timelines and KPI's. • Oversaw local and global creative including product shoots, commercial shoots, and agency partnerships to build everchanging marketing campaigns which align with our consumer-base. • Selected, attracted, motivated, retained and trained members of our creative and marketing workforce. • Lead strategic and complex projects which directly impact global brand recognition and consumer conversion. • Developed internal workflows and recommended operational enhancements to global teams to scale new offers and development tools for creators. • Worked directly with our global CEO to implement new, modern internal corporate communications which motivated staff and talent. • Built cultural relevance through planning and execution of strategic events, partnerships and innovative modern-day community engagement. • Utilized consumer insights to understand and develop insight-driven decisions to scale brand growth. • Drove growth and impact across all major international KPI's including: consumers, revenue, conversion, marketing ROI, LTV, and retention.

• Created and built strategy, media plans and advertising buys across programmatic channel partners. • Responsible for negotiation and execution of programmatic and direct buys. • Managed audiences, creatives, budget and bidding strategies to maximize efficiency; including technical setup of experiments and analysis of results in conjunction with cross-functional teams within the organization. • Maintained a data-driven approach through continual experimentation and optimization to exceed aggressive company goals • Oversaw all marketing and communications initiatives to all external consumer conflicts and resolution management. • Collaborated with product, engineering, and consumer engagement teams to build features and creatives that drove brand growth. • Owned end-to-end channel measurement, attribution, optimization and automation funnel points for the corporate leadership division. • Created in-store marketing campaigns to drive new consumer bases. • Managed in-store marketing for west coast and east coast concept and flagship stores for A/B in-store and digital end point tests. • Launched consumer retargeting and reengagement campaigns which focused on specific touch-point drop offs within the starbucks mobile app and starbucks.com • Developed hyper-focused growth strategies and media KPI's to drive consumer growth and retention. • Responsible for redlining and revising all digital end-point copy on all major social media platforms including: Instagram, Google, Snapchat, Twitter, Pinterest and competitor retargeting advertisements. • Collaborated with brand influencers and key media personnel to execute strategic, relevant brand presence in the modern media.

Acted as a primary point of contact for all social media platform partners that include, but are not limited to, Facebook, Twitter, Instagram, Snapchat, and the like. • Managed strategy for fan interaction and spearheads artist + fan engagement on social media channels and brands tied to DMG. • Analyzed and assessed performance across social media channels. This includes performance of individual posts and content, as well as broad trends across platforms. • Worked closely with advertising leads to coordinate campaign based native posts. • Provided brand-building digital ideas to PMs and stakeholders, providing new avenues of visibility and reach for our artists and Disney projects • Built strategy focused on maximizing monetization of social platforms where applicable. • Focused on developing growth strategies and running programs to drive theme park audience growth and engagement across new theme park attractions and offerings. • Developed and led the daily planning and operations of developing data-driven, segmented marketing campaigns, lifecycle promotions and dynamic messaging through push, email, web, app and other channels in order to acquire, engage and retain global audiences throughout the user lifecycle. • Identified and developed strategic growth opportunities by leveraging data and insights from across our Digital Media product portfolio Own and execute lifecycle marketing strategies to grow our audiences • Developed cross-channel (email, push, in-app, SEM/SEO, display, video, fan engagement, and content marketing) plans to achieve business targets; execute and measure successes to report business impact and drive ongoing planning to build and understand core consumer insights to drive effective audience segmentation.

• Pitched and secured media opportunities across entertainment, lifestyle and hospitality publications • Coordinated logistics for interviews and photo shoots • Interfaced directly with media outlets, sponsors, and venues • Managed relationships across multiple continents and countries • Regularly created touring and event schedules, contracts, artist riders, and event agreements • Monitored press and media channels for ad placement, social media engagement and reputation management • Worked closely with artists, celebrities, and influencers to promote shows and events • Worked closely with recording artists to seed new music and remixes • Provided media updates regularly to multiple departments and artist • Responsible for all ticketing and social media engagement surrounding all ticketed/pre-sale events • Regularly attended all industry events to foster brand and media relationships • Managed all digital content assets across social media • Scheduled radio and television appearances for recording artists • Drafted and announced press-releases across influencer, musician, and publication database • Launched, maintained, coordinated all aspects of our Weekly, Bi-Weekly and Monthly events • Managed all on-site touring and event logistics within the United States