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Marketing and Communications Specialist

Digital & Media

<p>Marketing &amp; Communications professional skilled in content creation, website optimization, and social media strategies.</p>

Key Responsibilities:
●   Led a strategic marketing and public relations approach that considers integrating all marketing efforts, including the website, social media presence, publications, advertising, multimedia/video, and communications/press releases.

Accomplishments:
●   Orchestrated the UW Annual Giving Day campaign, exceeding expectations with a $47,000 donation increase through
targeted marketing via email (Salesforce Marketing Cloud) and social media.
●   Introduced a consistent social media strategy for the College, which improved engagement by 80% and impressions by
70%, through improved graphics, engaging copy, and research on current trends.

Marketing AND Communications Specialist

Key Responsibilities:
●   Coordinate marketing/promotional efforts for the school including web, social, and print.

Accomplishments:
●   Revamped website using Omni CMS, enhancing user experience and driving a 15% increase in web traffic, through
introducing a new navigation bar, and restructured site using HTML and CSS.
●   Implemented a highly effective social media strategy, resulting in a 20% engagement boost across social channels,
through university branding, and graphic design.
●   Designed impactful print materials using Adobe Illustrator and Photoshop, leading to increased inquiries and form
sign-ups at events.
●   Utilized Google Analytics 4 to optimize content strategy and improve user engagement.

Marketing Coordinator

(Under the School of Computing) - University of Wyoming

Key Responsibilities:
●   Perform advanced office and administrative/management support tasks including establishing a brand presence on
campus through marketing and communication efforts.

Accomplishments:
●   Introduced marketing strategy and plan for the center and academic program, including social media strategy, SEO best
practices, and print materials.
●   Established a robust social media presence, accumulating 700+ followers and generating significant engagement.
●   Implemented Google Analytics to all web pages, enabling strategic website optimization and higher click-through rates.
●   Restructured website with HTML and CSS for improved user experience and accessibility.

Office Associate Marketing

Find out detailed information about Cody Schofield, Marketing and Communications Specialist in Laramie, Wyoming

Cody Schofield: Marketing and Communications Specialist in Laramie, Wyoming

Cody Schofield

University of Wyoming