BA Business Administration and Management Operations

Bike

Moto & Powersports

Outdoor

Skate

Snow

Surf

Wake

Adobe cc

Motion Graphics Designer, Videography, Photography

Creative & Design

Throughout the past 10 years, I have been involved in the action sports industry as both an athlete and brand ambassador for a variety of action sports  companies including: Solomon, Bonfire, Stepchild, Bataleon, Giro, Imperial Motion, Trew Outerwear, Hydroflask, Rockstar, Carlrton Dry, Nectar Sunglasses, Fyve Snowboards, and more.  My experience has helped me develop a unique understanding of the action sports industry both from an athletes standpoint and from the marketing and sales side of the market.  My athletic career started out while I was attending college at OSU Cascades in Bend, OR.  While attending college, I participated in as much snowboard contests as I could while maintaining my academic studies.  I developed many local connections in the community, started winning local snowboard contests, and was offered athletic sponsorships.  I graduated in the Fall of 2010 and proceeded to move to Lake Tahoe, CA to peruse my athletic dream.  All throughout college and while I was perusing my athletic career, I was highly involved in the marketing aspect of the industry.  Part of my sponsorship agreements usually included generating video content for the companies that I was working with to use for their marketing channels.  I linked up with local filmers who provided me with a low cost option for getting footage.  I would then take that footage, and use a variety of programs in the Adobe Creative Suite to generate a finished product that they could post on their website and social forums.  Ive been generating videos for approximately 10 years and have refined and developed my video editing and motion graphics tactics.  During this time, was involved in many self study courses from online software training offered through Lynda.com.  Over this time span, I developed skills using Premiere Pro, After Effects, Photoshop, Light-room, and Illustrator.   

As I approach 30, I am transitioning from the athletic side of the action sports industry to the professional side.  It is my goal to work on the professional side of the action sports industry to further my understanding of marketing and media.  I would be thrilled to apply my skills and further my education while attaining employment in my field.



I am currently in Washington state taking on several freelance projects in Real Estate and for local business owners.  My most recent project is with a physical therapy firm.  Pro-Motion is a physical therapy firm based out of Yakima, WA.  My primary objective was to generate new content for the companies website and social media channels.  New photos, video and motion graphics were needed to spice up the companies profile and online presence.  I traveled to local sporting events and meet up with local community members to develop stimulating content for web and social media viewers.  In addition, I performed photo and video shoots of the physical therapists working on location to include in this in the advertising content.   The project had a wide range of deliverables which included 11 staff biographies for the website, 8 15 second video loops for the background on the companies main page, video’s to market classes available on location, and a wide range of photos of people in the community performing everything from mountain biking to rock climbing.

More recently, I was employed at Ballistyx in Australia, which is the oldest and one of the largest distributors of snowboards and skateboards in the country.  Ballistyx is based out of one of Australia's largest cities, Melbourne.

My job at Ballistyx was to experiment with Google Ad-words, Facebook campaigns, blogs, news stories on websites, twitter posts, youtube edits, and more.  I was also in charge of creating and updating the websites banners and other web content so that it corresponded with all of the other components of the companies social media campaigns.  I became familiar with using CoreDNA as a content management system, which was a efficient platform to keep track of website traffic, online sales, customer information, process online payments, and handle logistics.  In addition, I am also familiar and frequently use other content management systems such as Wordpress, Drupal, and Squarespace.

I was in a unique situation, where I could experiment with advertising, and see a direct relationship between specific types of advertising and how that pushes sales.  I could quantitatively measure the effectiveness of various marketing campaigns by promoting a specific product and then keep track of how that impacted sales on a daily, weekly and monthly basis.  I was given the autonomy to experiment and with a varied amount of funds to see and analyze how that effected the amount of subscribers reached on platforms such as Facebook.  I came up with a variety of strategies to minimize the amount of investment spent, in terms of total dollars spent on advertizing, yet still reach the same amount of subscribers or fans.  My goal was to maximize the amount of ROI per dollar spent on Marketing, and the strategies that I developed and practiced out to be effective.

Social Media Marketing Manager

FYVE Snowboards and Skate	July 2012- October 2014
Social Media Brand Ambassador and Athlete  (5fyve.com)

Fyve is an up and coming snowboard company based out of Australia.  I was originally brought on to film the team riders and create marketing content for the company.  After the company owner recognized that I was a rider as well, I was offered a sponsorship with the company.  This included the opportunity to go on multiple company trips to New Zealand, Japan, and Australia.    My job description was vast and included many aspects including:

Social Media Marketing

-Provide daily stimulating content for all social media channels (instagram, 	facebook, twitter, web blog, website)
-Analyze effectiveness of ads/posts
-Study which ads generate the highest amount of feedback (likes/comments/shares)
-Determine if there is a direct link between ads/posts to see if it boosts or stimulates particular product sales

Photographer for snowboarding, skateboarding, and product

-Take photos for website (shot in RAW), web blog, Facebook, Instagram, and 	Twitter
-Edit photos with Photoshop and Lightroom (color 	correction/touch-up/graphic 	and titles)
-Export and post on social media channels

Videographer for Snowboarding, Skateboarding, and product demonstrations

-Operate canon DSLR’s (Canon 7d and 5d mark III) and HVX 200a HD P2 camcorders (highly experienced with “follow cams” and fluid head tripods)
-Log and capture video footage
-Edit video footage with Premiere pro 
-Add titles/graphics created in After Effects
-Non-linear time remapping with After Effects (ramp slow motion) 
-Export for web and broadcasting (action/title safe zones)

Motion Graphics designer for web and social media based content with a combination of After Effects, Photoshop and Illustrator
	
-Create unique motion graphics for all web and broadcast edits
-Animate company logos
-Create special titles for web based content

Manager and Coordinator for special events (FYVE Week at Woodward-Tahoe)

-Coordinate all special events for campers
-Film and take photos of all special events
-Main liaison for Woodward-Tahoe marketing director and FYVE snowboards
-Coordinate joint social media content with Woodward/Tahoe 
-select which photos 	and videos are posted to Woodward Tahoe’s social media 	channels for FYVE week)
-Organize for guest riders and arrange accommodation as needed

Pro Athlete/ Video Editor, Motion Graphics Designer

Around Tahoe TV Videographer/Editor	June 2012-Nov 2013

Around Tahoe television is a local tv show based out of Tahoe City, California.  I helped update the entire tv show to high definition from standard definition.  I worked with the producer and re-filmed all of the local commercials and programs to get the television program up to date.  Throughout the duration of the project, I filmed many local events in the area including home shows, festivals, wine tastings, fund raisers and more.  Additionally, it was my responsibility to film and create unique content of the local environment. This involved filming wildlife, landscapes, local icons, and local athletes.  The producer and I worked with a wide variety of clients, including Squaw Valley, Alpine Meadows, Budweiser, Nor-Cal beverage, Rubicon Pizza, Brockway Golf, Captain Johns, Chamonix, and more.  The Television  show was broadcasted in San Francisco, Reno, and the greater Tahoe area.    The employment responsibilities included a wide range of tasks including:

-Manage a 30min program on local television
-Generate ideas for stimulating content to engage viewers (action sports, community events, special events in the area)
-film local events and activities that are important and engaging in the area 	(concerts, festivals, wine tastings, fund raisers, ect)
-Create commercials for local businesses
-Meet with owners/managers of local businesses to generate a concept 
-Develop an outline for advertisement
-Coordinate employees & develop a script for employees to follow
-Set up camera gear for particular lighting scenes
-Film key components of storyline 
-Log and capture all footage in studio
-Use a combination of Premiere Pro, Photoshop, Illustrator and After Effects to edit footage and add titles
-Insert commercial into TV show
-Render entire TV show for broadcast and export 
-Transfer files to Southlake Tahoe for broadcast

Motion Graphics Designer, Video Editor, Filmer

Trew gear is a niche outerwear company based out of Hood River, OR.  My main responsibility was to act as a brand ambassador and athlete for the company.  I participated as an athlete in multiple snowboard contests representing this brand.  I participated in events such as the Canadian Open Slopestyle, The Dew Tour, Ride Shakedown at Snoqualmie, and more.  I also attended SIA as a representative of Trew Outerwear.

Pro Athlete

Coordinate with local videographers to obtain high quality footage of freestyle snowboarding featuring Giro products
Produce edits of freestyle snowboarding using a combination of Adobe Primer Pro, After Effects, Illustrator, Photoshop and Maxon Cinema 4d. 
Organize social media marketing campaigns which include posting videos to various social media sites including facebook; , and others
Analyze the number of views generated from each video using tools such as youtube insight and vimeo statistics
Provide reports to the marketing manager of Easton Bell sports which include key demographic variables

Easton Bell Sports

Find out detailed information about Colin Clarke, Motion Graphics Designer, Videography, Photography in Kings Beach, CA

Colin Clarke: Motion Graphics Designer, Videography, Photography in Kings Beach, CA

Colin Clarke