Senior Vice President - Operations & Sales

Executive

Top-performing Operations, Sales & Business Leader offering 20+ years of experience managing multi-million-dollar accounts, building reliable teams, and exceeding ambitious sales and market share goals. Veteran at penetrating and growing markets for new products that become proven company performers. Strategic problem-solver who envisions cutting-edge solutions and executes with expediency across all areas of the business. Energetic relationship-builder who quickly gains the trust and respect of peers, external partners, cross-functional teams, and key decision-makers to deliver strategies that align with performance and long-term business goals. Confident and articulate communicator

• Manage the global development of the KILOGEAR & KILOGEAR CUT brands and assist our third-party distributors and brokers in their strategic rollout of their specific regions and countries
• Lead the contract negotiations of the global rollout of the KILOGEAR market & sales strategy including financials, KPI's, expected returns, P&L, financial penalties and product development to name but a few
• Devise and execute plans to ensure go to market spend limits are achieved while also ensuring sustained market  expansion and growth while maintaining the pre-approved budget and spend
• Manage sales forecast performance including seasonal and market trends whilst also looking for new channels

• Identify key market influencers and potential outlets to drive the KILOGEAR message globally
• Develop and maintain the complex global ambassador programs and ensure the KPI's are being met
• Create, communicate, maintain and enforce business rules, standards, and best practices.
• Understand the global markets and apply pricing policies and procedures to maintain the P&L and planned spend
Key Achievements:
? Key figure of the startup team who grew the KILOGEAR CUT brand from concept to $3+million sales in year 1
? Was the lead for global partner acquisition, drafted and agreed contracts in excess of $50+ million by year 3
? Drove the global initiative for the KILOGEAR brand and negotiated complex distributor contracts for global partners

Director - Operations & Sales

• Tasked with developing the $30 million Wal-Mart account after successfully growing the $120 million national Loblaws & Shoppers Drug Mart (SDM) accounts by 20% in only 2 years
• Oversee all aspects of the Market, Discount, and Wholesale divisions including strategic planning, trade allowance, bottom up budget planning, regional SKU optimization projects, and monthly business reviews
• Devise and execute strategies to ensure spend limits are achieved while also promoting growth and development
• Develop sales forecasts and track account performance to ensure the 95% to 105% forecast range is maintained
• Partnered with customers and brokers to build joint business plans and preferred vendor agreements with monthly business reviews, profitability analysis, and promotional development and performance
• Lead a joint-company account planning process to develop performance goals, financial targets, and key milestones
• Ensure "Best Practice" Principles and in place and investment levels are in line with company expectations
• Develop and deliver monthly reports to the EVP on account performance and year-over-year profitability including trade spend performance, ROI analysis, and identification of potential risks and opportunities

Key Achievements:
? Contributed to the growth of the Loblaws & SDM account from $100 million in 2013 to over $130 million in 2018 by ensuring mutually agreed KPIs were executed and building a PVA that set progressive growth targets
? Successfully transitioned the $150 million SDM, Loblaws and Target business from a third-party broker to an internally managed business account
? Achieved category partnership and leadership positions in key accounts by educating clients on market trends and ensuring they understand the importance of category insight
? Led the successful transition of the $130 million Canadian McCain Pizza portfolio into Dr. Oetker Canada
? Grew year-over-year sales by 10% by introducing process improvements and restructuring the promotion strategy
? Proposed and lead the company's first retail project, I recruited a national direct sales retail team with 36 members

Customer Development Manager

Find out detailed information about Colin Coughlan, Senior Vice President - Operations & Sales in Beverly Hills, CA

Colin Coughlan: Senior Vice President - Operations & Sales in Beverly Hills, CA

Colin Coughlan