Creative Director

Creative & Design

Seeking to apply 15+ years of experience, proven creative ability, diverse marketing background, and
commitment to excellence in a leadership and management role. I've got a great background that features a
record of productivity, professionalism and consistent performance excellence in highly visible roles in the
advertising and marketing world. I excel in the demanding world of deadlines. Broad based knowledge of
multi-media design. My passion for brand strategy and marketing is what drives me everyday.

•	Work on developing the strategy for brands and how best to effectively market clients to target consumer

•	Manage Clients: Titleist, FootJoy, Craft Sportswear, Howes Lubricators, and Dreambrands

•	Manage calendar of deliverables for all brands. Notable: Titleist 2018 & 2019 Catalog and Direct to Consumer website launch

•	Re-branding of Dreambrands Mdrive line of products with marketing and activation strategy

•	Created brand collection and strategy for Foot Joy, FJ1857 line consisting of: brand identity/PGA booth/packaging/brand/marketing collateral/video/ brand voice.
•	Responsible for driving new website redesign for Howes Lubricator launch 2019 and direct digital platform activity on Facebook, Instagram, and Twitter

•	Lead new business brainstorms, pitches, and presentations.  Responsible for presenting to prospective clients

•	Manage a team of 6 designers and 2 video production studio techs
	
•	Develop external content marketing strategy for clients within the set marketing budget to maximize exposure and boost performance in consumer research metrics


• Responsible for the redesign of the new updated brand identity and corporate branding guidelines

• Manage a group of three freelance designers for brand guidelines and direction

• Directed the outside agency on redesigning the advertising campaign with worldwide distribution in multi-media formats

•	Collaborate with different parts of the business to maintain consistency in own E-commerce site, retail stores and wholesale partners in both performance and lifestyle channels

• Designed and created a digital tablet B2B tool for Sales Force to use for sell-in to accounts
	
• Create a consistent brand look for events ranging from Gold Cup Launch to College Tour concerts, and Sales and Marketing Brand Showcase Booth

• Worked closely with E-commerce team to create digital lookbooks, digital ads, and monthly site refresh stories

•	Partnered with America’s Cup teams Oracle Team USA and SoftBank Japan for co-branding for the 35th America’s Cup in 2017 consisting of packaging, apparel, branding of boats, race materials and social media

• Designed, Art directed, and produced the SperryxJaws collaboration, was the #1 seller in 2016 with high profile recognition in media outlets

Asst. Creative Director

• Responsible for the redesign of the Clarks and Bostonian Web site that is partnered with Zappos.com.

• Established a new template and redesign for the Clarks catalog (distributed to all major department stores) for wholesale accounts

• Coordinate with the marketing team on strategies and themes for all brands

• Art Director for all national accounts and brands of the Clarks Companies including; Clarks, Bostonian, Privo, and Indigo

• Directed the activities of printing vendors across the country in all facets of print media

• Created in and utilized all forms of media; ROP, Direct mail, in-store and outdoor advertising, along with push email and web advertising

Sr. Art Director

Find out detailed information about Colin Geraghty, Creative Director in Reading, MA

Colin Geraghty: Creative Director in Reading, MA

Colin Geraghty

Syracuse University