Colin Sarfeh: in Sunset Beach, CA

As Director of Marketing for Pelagic Clothing, Gear, & Polarized Eyewear, I worked to develop and execute unique and impactful campaigns through means of digital, print, social, & event-based marketing strategies while working to promote the brand's authentic identity and core culture as an icon and leader of the sport fishing/ocean industries. Curated and executed brand marketing strategies through unique advertising campaigns, product launches, & content creation. Developed professional relationships and partnerships with like-minded companies, brands, & individuals that share the same industry values. Built and directed the Pelagic International Fishing Tournament Series to 5+ events per year, including "Central America's Largest & Richest Fishing Tournament". Coordinated photo & video shoots around the globe for direct use in brand lifestyle promotions and new product releases. Wrote and edited brand messaging, strategy docs, press releases, product copy, unique blog content, and event overviews & recaps. Managed and grew worldwide network of brand ambassadors and "Professional Fishing Team" members. Directly oversaw the implementation and growth of brand's social media accounts, including taking Facebook account from zero to over one million followers. Managed event sponsorships & trade shows while coordinating calendars for our event and retail teams.

As head of marketing for a new clothing company, I was directly tasked with developing and implementing the brand's name, image, and culture in an emerging lifestyle sector of the freshwater/bass fishing industry. Generated and developed relationships/partnerships with key figures and entities in order to raise brand awareness in crucial markets. Finalized sponsorship agreements with the industry's most prominent names. Coordinated photo and content shoots surrounding new product releases, important industry events, and ad campaigns. Managed event sponsorships and trade shows while coordinating logistics, teams, and calendars for each. Incepted and grew brand social media channels.