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Communications Specialist

Digital & Media

Versatile professional with extensive experience in strategic external and internal communications, public relations, media relations, marketing, editing, content development, and social media strategy. Demonstrated history of leading diverse teams for industry leading organizations in both the private and nonprofit sectors. Strategic and dynamic relationship builder skilled at collaborating with media and trade professionals at the local, national, and global level. Analytical and organized project manager with background designing and implementing press conferences and related events, as well as print materials.

?	Develop and implement all communications and media content, including press releases, internal and member-facing newsletters, and social media communications for entire organization. 
?	Determine communications strategy based on target audience within local, national, and international channels for $17 billion global industry. 
?	Ensure effective brand integration and message linking through Facebook, Twitter, LinkedIn, Instagram, and blog posts, resulting in coverage in major industry publications such as Rolling Stone. 
?	Oversee content and copy editing for all communications. 
?	Write editorials, speeches and communications for trade publications and events, representing organizational message. 
Key Accomplishments:
?	Managed social media and public relations for new exhibit projects at NAMM’s Museum of Making Music, including content development, media relations and coverage, ensuring national reach. 
?	Directed Music in Advertising Awards project, including logistics, content d

?	Led marketing, social media, and public relations strategy for 10th largest Chamber of Commerce in state of California.  
?	Developed and wrote regular blog and social media posts for organization, ensuring communications synergy and consistent brand messaging between social media and print platforms. 
?	Edited monthly business publications, including oversight of eight monthly columnists, and wrote headline stories.
?	Researched and developed content for Chamber’s small business guide for new business partners in area and edited contributing posts for consistency in style and language. 
Key Accomplishments:
?	Carlsbad Business Journal won Best Publication of Western States Chamber Association for three consecutive years during tenure. 
?	Saw new business guide integrated in Chamber’s program for new business startups. 


Communications Manager

Find out detailed information about Colleen Gibbs, Communications Specialist in Carlsbad, CA

Colleen Gibbs: Communications Specialist in Carlsbad, CA

Colleen Gibbs

Cal Poly San Luis Obispo