Colleen Gibbs: Communications Specialist in Carlsbad, CA

? Develop and implement all communications and media content, including press releases, internal and member-facing newsletters, and social media communications for entire organization. ? Determine communications strategy based on target audience within local, national, and international channels for $17 billion global industry. ? Ensure effective brand integration and message linking through Facebook, Twitter, LinkedIn, Instagram, and blog posts, resulting in coverage in major industry publications such as Rolling Stone. ? Oversee content and copy editing for all communications. ? Write editorials, speeches and communications for trade publications and events, representing organizational message. Key Accomplishments: ? Managed social media and public relations for new exhibit projects at NAMM’s Museum of Making Music, including content development, media relations and coverage, ensuring national reach. ? Directed Music in Advertising Awards project, including logistics, content d

? Led marketing, social media, and public relations strategy for 10th largest Chamber of Commerce in state of California. ? Developed and wrote regular blog and social media posts for organization, ensuring communications synergy and consistent brand messaging between social media and print platforms. ? Edited monthly business publications, including oversight of eight monthly columnists, and wrote headline stories. ? Researched and developed content for Chamber’s small business guide for new business partners in area and edited contributing posts for consistency in style and language. Key Accomplishments: ? Carlsbad Business Journal won Best Publication of Western States Chamber Association for three consecutive years during tenure. ? Saw new business guide integrated in Chamber’s program for new business startups.