Creative Agencies

Streetwear

Health & Fitness

Footwear Designer / TYR / OluKai / The North Face / Converse

Freelance & Contract

Berg Design Co was co-founded by my brother, Jordan Westerberg, and I at Iowa State University. Guiding brands, companies, and investors on how to understand & build great products, services, and processes. Specializing in footwear design. I have a great understanding on design ethos, innovation, consumer/athlete research, line building, targeted market segmentation, concept ideation, creative direction, construction/manufacturing, and finalizing details. Having worked for several companies, I have vast knowledge and skills for several types of footwear in many different categories. From lifestyle and streetwear fashion to innovative, technical, and performance footwear.

Creative Direction / Lead Design Consultant
- OluKai
- Hanks Running
- TYR

Problem solver.
Creativity enhancer.
Solution achiever.
Human empathizer.

Co-Founder | Design Consultant

Performance, Lifestyle, Collaborations.

Helped build and enhance the design ethos for lifestyle, performance trail, and mountain footwear. Assisted creative direction to raise the footwear line into the realm of their apparel and equipment. Growing the Off-Mountain and lifestyle business through comfortable, everyday shoes that perform. Developed an understanding of product innovation, industrial design, material engineering, athlete needs, awareness, and anatomical geometry.

Lead design on Infinite 2 performance trail runner
Lead design on new NSE platform for comfort
Lead design on Wayroute Light Hike
Lead design Flypack Hybrid
Lead design Back 2 Berkley
Lead design on Never Stop line
Lead design on all collaboration projects
Design collaboration for UNDERCOVER - SOUKŪU 
Assisting on all creative direction for Performance & Lifestyle

Footwear Designer II

Basketball, Lifestyle, Collaborations.

Joined an unbelievably creative team to build the next chapter for Converse Basketball. Basketball, Lifestyle, Collaborations.Worked in the performance basketball category. Building Converse’s arsenal of basketball shoes as they returned to the court. Created and designed platforms and design guidelines to excel the company’s performance line.

Lead design for Chuck Taylor CX Disrupt
Lead design on pinnacle shoe for new comfort line, collab w/ TheSoloist
Lead design / creative direction for UNT1TL3D category
Lead design collaboration for Russell Westbrook for All-Star Weekend, AJ1, AJ11
Assisted design direction and tooling on All Star BB Shift CX

Footwear Designer I

Assisted in techpacks, ideation, creative direction, deck building, and overall anything to help the team and make everything run as efficiently as possible. Worked with other designers to help them with anything they needed.

Designer and collaboration with Bandulu Street Couture

Nike ETW - Contract Footwear Designer

Headed sewing pilots before entering the production line. Assisted master seamstress with several material patterns. As well as looked at materials and gave advice to help the design team with imaginary ideas. Sewed and refined automotive seats, benches, sofas, beds, and full scale upholstery.

Pattern Designer | Sewing Intern

Contributed with form development sketches alongside lead designers. Built creative decks for ideation and consumer trend research on tactical products.

Industrial Design Intern

Find out detailed information about Colton Westerberg, Footwear Designer / TYR / OluKai / The North Face / Converse in Denver, Colorado

Colton Westerberg: Footwear Designer / TYR / OluKai / The North Face / Converse in Denver, Colorado

Colton Westerberg

University of the Arts London

Iowa State University