B.S. in Business Administration emphasis in Entrepreneurship

Creative Agencies

Fashion

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Swim

Tech

Golf

Skiing

Apparel

Cars

technology

Woodworking

food

Marketing

Cofounder and Brand Manager

Top Management

Enthusiastic, thorough, and entrepreneurial marketing professional with five years of marketing experience, two of which include managing two successful start-up brands in the lifestyle and apparel industry. Creative problem solver and experienced project manager driven by results. 

Currently seeking new opportunities in the lifestyle and apparel industry.

References and copy available upon request.

●	Founded and built Party Pants from inception to a profitable brand with over $5M in annual sales.
●	Manage and execute all product launches, brand building initiatives, marketing campaigns, and creative strategies.
●	Lead all Ecom initiatives: email marketing, website management, digital advertising, content strategy, copywriting, social media, and customer service.
●	Oversee all retail strategies by executing over 8+ annual tradeshows and working closely with retailers on product launches and in-store activations.
●	Execute 4-6 annual photoshoots to create compelling visual content that highlights key items and categories.
●	Manage all social media platforms through detailed content calendars, growing Instagram and Facebook followers to 28K+ and 13K+ respectively.
●	Solely managed a $250k ad-spend to generate $750k in sales in 2020.
●	Hired and managed two digital ad agencies resulting in a 35% increase in web traffic, sales, and ROI.
●	Work closely with other departments to ensure merchandising, design direction, and production align with the brand.


Apparel business that designs, sources, and manufactures Private Label apparel for big box retailers such as Target, Walmart, Costco, Sam’s Club, Kohl's, and more. Umbrella company for branded division: Party Pants, Ezekiel, Valor Collective, and Lyfe Breathalyzer. Started as the 4th employee when the organization’s revenue was less than $1M and have played a key role in growing the annual revenue to $75M+ with over 55 employees.

Brand Manager

●	Developed a business plan and investment deck to obtain $1M+ in funding.
●	Managed all daily operations including customer service, order processing, and PR.
●	Created all content for website, social media, retail pages, & promotions.
●	Planned and lead events with focus on maximizing brand exposure.
●	Directed and maximized marketing activities to promote products and brand recognition.
●	Identified and communicated with new sales channels.
●	Oversaw production from PO placement to delivery of products.
●	Authored and integrated daily organizational and operational procedures.

Business Development Specialist

●	Supported company growth from $1 million to over $5 million in sales in 3 years.
●	Created detailed seasonal marketing strategies to drive brand & product exposure.
●	Negotiated and executed events, tradeshows, and contests on time and within budget.
●	Worked directly with the CEO to assist in design, production, sales, and business development.
●	Managed all email campaigns, social media strategies, and content strategies.
●	Organized photoshoots and lookbook concepts with photographers, models, and locations.
●	Supported business development for new private label brands.

Marketing Specialist

●	Attended key events in Orange County and surrounding areas to increase brand exposure and new product launches.
●	Assisted with college ambassador teams and corporate event initiatives.
●	Monitored trends and customer feedback of new and existing products.
●	Developed relationships with key partners and events.


Monster Energy Beverage Company

• Delivering the highest standard of customer service by responding to every customers’ need and request
• Providing customers with knowledgeable fashion advice on products, brands, and current trends 
• Managing POS register, selling check-ins, and holds
• Handling customer complaints and accommodating returns and exchanges
• Retrieving and putting away stock for customers while maintaining store upkeep
• Assisting customers discover our wide range of products and services

Retail Sales Associate & Buyer

• Teaching beginner to intermediate techniques and theories of sailing
• Creating a welcoming and comfortable environment for learning 
• Demonstrating dependability through timeliness and consistency with student discipline

Assistant Sailing Instructor

• Responsible for managing and growing BambooSK8’s social media sites:
- Facebook ‘likes’: 15% 
- Instagram followers: 4,251% growth
- Hookit Insiders: 27% growth
- Hookit Athletes: 33% growth
- Twitter followers: 82% growth
- Google Analytics: 4% growth
• Excelled at leading marketing campaigns by organizing five contests and events
• Delivered weekly analysis of social media strategies by observing online trends
• Achieved a 7% growth of online sales by finding new customer markets and creating relationships with 4 new affiliate companies and 40 new skate shops.
• Assisted PR and Sales team in creating relationships for events, vendors, and articles

Marketing Intern

Find out detailed information about Corey Hansen, Cofounder and Brand Manager in Oceanside, CA

Corey Hansen: Cofounder and Brand Manager in Oceanside, CA

Corey Hansen

Chapman University