Bachelor of Science in Business Administration (Marketing)

Lifestyle

Moto & Powersports

Outdoor

14+ years experience developing integrated multi-channel marketing campaigns including social media, online advertising, email and direct mail with a success in increasing brand awareness, leads and sales

•	Strategic thinker and tactical executor with a proven ability to use insights and data to develop best in class marketing plans that deliver results.

•	Expert in multi-channel marketing including SEM, SEO, social media, content, print, direct mail and email marketing.

•	Proven success in driving results through organic unpaid marketing programs including social media, blogging, community engagement, content and copywriting. Results include massive leaps in reach, audience engagement and double-digit lead gen growth.


Responsibilities included strategic planning, communications, creative and visual direction, content and copywriting, partnerships and digital agency management. In addition to leading all national multi-channel marketing efforts including paid and organic advertising, promotions, SEM, SEO, PR, social marketing, email, strategic partnerships and events, myself and my team were also responsible for all promotional and digital local level strategies and assets for over 8,000 franchisees. In addition to leading and managing the day-to-day, I was also specifically brought on to lead the brand revitalization efforts that included a new logo and brand look, color palette change, new tone of voice and messaging as well as visuals which launched in January 2015.  

Director of Marketing

Digital Marketing Manager								
Led digital business strategy, consumer testing, rapid development, implementation and measurement for web related initiatives. Projects included new site and landing page development projects as well as ongoing product marketing campaigns to drive conversion. Responsible for all aspects of digital engagement including developing the communication and promotional strategy, activation and amplification plan, on-site merchandising plan, content updates, and website optimization globally for both Callaway and Odyssey websites. 

Brand Marketing Manager					                                              
Responsible for new product and line extension planning, development and commercialization, managing entire lifecycle from product concept to end of life.  Led strategy, development, and implementation of go-to-market and integrated marketing campaigns for hard good, soft good and technology categories. 

Digital Marketing Manager, Brand Marketing Manager, Product Marketing Manager, Commercialization Manager

Find out detailed information about Corie Bovensiep,  in San Marcos, CA

Corie Bovensiep: in San Marcos, CA

Corie Bovensiep

Cal State University, San Marcos, CA