Corie Bovensiep: in San Marcos, CA

Responsibilities included strategic planning, communications, creative and visual direction, content and copywriting, partnerships and digital agency management. In addition to leading all national multi-channel marketing efforts including paid and organic advertising, promotions, SEM, SEO, PR, social marketing, email, strategic partnerships and events, myself and my team were also responsible for all promotional and digital local level strategies and assets for over 8,000 franchisees. In addition to leading and managing the day-to-day, I was also specifically brought on to lead the brand revitalization efforts that included a new logo and brand look, color palette change, new tone of voice and messaging as well as visuals which launched in January 2015.

Digital Marketing Manager Led digital business strategy, consumer testing, rapid development, implementation and measurement for web related initiatives. Projects included new site and landing page development projects as well as ongoing product marketing campaigns to drive conversion. Responsible for all aspects of digital engagement including developing the communication and promotional strategy, activation and amplification plan, on-site merchandising plan, content updates, and website optimization globally for both Callaway and Odyssey websites. Brand Marketing Manager Responsible for new product and line extension planning, development and commercialization, managing entire lifecycle from product concept to end of life. Led strategy, development, and implementation of go-to-market and integrated marketing campaigns for hard good, soft good and technology categories.