Bachelor of Arts in Public Communications & German

Founder

Executive

Founder of marketing consulting agency to assist emerging brands with the management of special
projects including brand, digital & social media strategy, and execution
-	Form brand partnerships for social media giveaways resulting in a 320% increase in followers and
89% retention of new followers over a 12 month period on 6 campaigns
-	Actively manage content generation and brand relationships with a roster of over 100 active
monthly social media influencers
-	Assemble list of social media Influencers, contact about developing unpaid content and posts
resulting in a reach of 278.8k in three months for one client

West
-	Established Field Marketing from the ground up - budgeting, planning, presenting, hiring, training,
sourcing tools and vehicle program supporting 4 launch markets
-	Mobilized College Community Manager Program including on boarding process, training, weekly
team management, and reporting
-	Collaborated with brand, social, and sales to develop launch plans for new product offerings and innovations
-	Developed and managed national partnerships and event activations with: Daybreaker and Cotopaxi
Questival

Regional Field Marketing Director

Responsible for the development and implementation of all marketing strategy for Canada
including retail and field marketing programs contributing to 2015 overall dollar growth of 72.8%
vs. prior year
-	Lead a team of more than 28 across multiple department levels mentoring and inspiring them to attain goals
-	Collaborated with VP of Field Marketing and Dir. of Marketing to ensure alignment with larger
brand initiatives and programs
-	Strategized with sales counterparts and brokers to determine market level, territory and account
goals with the focus of driving sales by reaching consumers at the point of consumption at both
retail & on premise accounts
-	Launched KIND with new broker, Acosta/NSS, working closely with sales counterparts
-	Fostered national partnerships with companies including: Daybreaker. Movember, Car2Go and Nike

Regional Field Marketing Manager, Canada

Oversaw development, setup, scheduling and, execution of events, demos, and retail programming
for Southern California including 4 new item launches - contributed to LA grocery market growth
of 90.3% vs. prior year
-	Built a strong team of 25 via recruitment, hiring, training, managing, and development
-	Negotiated event sponsorships (often significantly reducing cost upwards of 70-80% from the original proposal)
-	Managed KIND's mobile marketing vehicle in two key markets: New York City, NY & Los Angeles,
CA
-	Developed and executed retail programs with incentives (one store achieved a 477% sales increase over the previous month)

Field Marketing Manager, Southern California

Southern California
-	Responsible for managing a field marketing team of 12 contributing to an increase in case sales of more than 100% annually
-	Launched cost-effective 360-degree marketing programs with retailers, distributors, sales teams and store partners
-	Created retail programming for Ralphs/Snow Valley promotion resulting in largest month in sales to date: 89,000 cases in January 2008, a 149% increase over previous month sales
-	Partnered with other brands and events cutting costs by more than 80% with The Independent
Spirit Awards, Los Angeles Film Festival, BMI Urban Awards, La Quinta Resort & Spa, Snow Valley, K-Swiss,
Oakley and Chateau Ste Michelle

District Marketing Manager

Find out detailed information about Corinne Theile, Founder 

Corinne Theile: Founder

Corinne Theile

American University

University of California

University of San Diego