Courtney Crofton: Ecommerce Coordinator in Los Angeles , CA
Courtney Crofton
Ecommerce Coordinator
Los Angeles | United States
Skills
No information
Interests
No information
Industries
Fashion
Lifestyle
Music
Skate
Streetwear
Work experience
OZMA of California
Ecommerce Coordinator | 05/2018 - Current
Coordinate efficient and on-time e-commerce and marketing efforts.
E-COMMERCE COORDINATION
Manage on-time seasonal and promotional product information as related to
e-commerce. Includes but not limited to:
• upload & linking between platforms including Apparel Magic, Shopify, Garmentory
• manage accuracy of web content and function
• perform promotional updates to web before and
after event: banner text, discount codes, special
collections
• upload other seasonal web content as needed on
e-commerce site
• maintain upkeep of all customer touch points in relation to e-commerce purchase process
• manage lookbook, marketing, inspiration image uploads to pinterest
MARKETING COORDINATION
Coordinate the on-time implementation of brand marketing plan, and ensure
that all elements are carried out in concert with one another by establishing and
maintaining deliverable dates. This includes special marketing projects, collaborations, and campaigns and is but is not limited items mentioned below.
• social ads: publish & maintain.
Monitor Performance. - perform A/B testing on ads
• social media : Create and schedule IG stories as
they pertain to the brand calendar
• manage and post all mailer campaigns.
including welcome flow , automatic trigger
mailers, and seasonal marketing mailers
• upload lookbooks to pinterest, Post events on FB
report out all marketing activity performance
PR SUPPORT
Coordinate appropriate information to PR team as it pertains to the brand marketing calendar. Including but not limited to lookbooks, linesheets, branding and
campaign decks, samples for gifting and editor samples.
• manage stylist & sample pulls
• manage sample stock with IHPR
• outreach and management of in-house influencer gifting
• maintain gift/paid records
REPORTING
• identify and report out of sales performance
• maintain accurate inventory report-out and bi-weekly sell-through
• report-outs on stock levels and sales
11. Eleven Sales | Rocky Mountain Region
Assistant Sales Rep | 08/2016 - 03/2018
COMPANIES REPRESENTED
• RicherPoorer
• Herschel Supply Co.
• Wearcolour
• Native Shoes
• Sun Bum
• OneBall
• Fortress Eyewear