Courtney Crofton: Ecommerce Coordinator in Los Angeles , CA

Coordinate efficient and on-time e-commerce and marketing efforts. E-COMMERCE COORDINATION Manage on-time seasonal and promotional product information as related to e-commerce. Includes but not limited to: • upload & linking between platforms including Apparel Magic, Shopify, Garmentory • manage accuracy of web content and function • perform promotional updates to web before and after event: banner text, discount codes, special collections • upload other seasonal web content as needed on e-commerce site • maintain upkeep of all customer touch points in relation to e-commerce purchase process • manage lookbook, marketing, inspiration image uploads to pinterest MARKETING COORDINATION Coordinate the on-time implementation of brand marketing plan, and ensure that all elements are carried out in concert with one another by establishing and maintaining deliverable dates. This includes special marketing projects, collaborations, and campaigns and is but is not limited items mentioned below. • social ads: publish & maintain. Monitor Performance. - perform A/B testing on ads • social media : Create and schedule IG stories as they pertain to the brand calendar • manage and post all mailer campaigns. including welcome flow , automatic trigger mailers, and seasonal marketing mailers • upload lookbooks to pinterest, Post events on FB report out all marketing activity performance PR SUPPORT Coordinate appropriate information to PR team as it pertains to the brand marketing calendar. Including but not limited to lookbooks, linesheets, branding and campaign decks, samples for gifting and editor samples. • manage stylist & sample pulls • manage sample stock with IHPR • outreach and management of in-house influencer gifting • maintain gift/paid records REPORTING • identify and report out of sales performance • maintain accurate inventory report-out and bi-weekly sell-through • report-outs on stock levels and sales

COMPANIES REPRESENTED • RicherPoorer • Herschel Supply Co. • Wearcolour • Native Shoes • Sun Bum • OneBall • Fortress Eyewear