Bachelor of Science, Information Systems Management

Bike

Lifestyle

Moto & Powersports

Outdoor

Snow

Wake

Outdoor adventure. dedicated fly fisherman and tyer of innovative fly patterns. gravel grinder and mtb nut. aggressive backcountry snowmobiler. off-road dirtbiker. fluent polish speaker. learned strong work ethic on an idaho farm. eagle scout. first place finish in bodybuilding competition. competitive wakeboarder and snowboarder. proud father of two beautiful little girls.

VP Business Development, GM

Accounting & Finance

Recreational-sports-loving MBA with goals to make a difference in industries I love.

•Generated all holding-company goals, strategic growth plans, and improvement initiatives.
• Envisioned, established, and directed the turnaround of two iconic fly fishing brands (Ross Reels and Abel Reels).
• Planned and guided consolidations of two factories into one, drastically reducing COGS, manufacturing expenses, and SG&A.
• Established an entirely new culture of innovation, growth,
• Established numerous processes, improving data flow, production planning, product development, product margins, cost-down
initiatives, and financial management.
• Managed 60 percent reduction of system-wide inventory, quadrupled inventory turns.
• Developed and launched 11 complete product lines (70+ SKUs) in under two years, more than the last 15 years combined.
Won seven industry awards for new products amongst dealers, trade associations, and media, increasing market share.
• Brought stagnant and wavering brands back into relevant legitimacy, resulting in 38 percent and 25 percent annual growth.
• Directed the integration of new accounting software and inventory control systems.

• Strategic P&L management of $90M+ product line, delivering 30% YOY growth as well as 2% margin expansion.
• Generally managed, led, and engaged cross-functional team, driving functional performance incorporating product
development, strategic marketing, sales, and inventory control.
• Executed and managed the development and launch of model years 2014 and 2015 product lines, including 177 new products.
• Developed multi-year strategic vision for the category including long-range plans, innovation, aligning designs with RZR vehicle engineering teams. 


Category Manager, Product Manager

•	Developed strategic growth plan and in-depth market analysis for 3M’s Sports and Leisure business.
•	Executed competitive analysis and generated product portfolio recommendations for a fly fishing equipment manufacturer in a post acquisition state. Identified and recommended prospects for 40 percent category-sales growth. (Scientific Anglers/Ross)
•	Examined opportunities and recommended partnerships to grow $400m automotive attachment business related to upcoming technologies in automobile manufacturing. 


Strategic Business Development, Corporate Strategy Intern

•	Developed production support application enabling prediction of manufacturing process milestones, facilitating lean manufacturing processes, and cutting production times by 70 percent. 
•	Independently rebuilt company IT infrastructure that significantly reduced IT maintenance requirements and supported $6,000/hr manufacturing throughput.
•	Designed and constructed web sites and product marketing materials in three languages.
•	Leveraged open web technologies to manage and share information within a limited budget enabling worldwide on-demand collaboration and an interactive experience for customers.


IT Manager

•	Developed and executed company strategy as executive team member for high-quality agricultural equipment manufacturer. 
•	Led and implemented all company marketing objectives, generating 10 percent domestic market share growth.
•	Collaborated with management to create China division, improved brand and sales ($3m) in northeastern China. 
•	Consolidated marketing materials and message delivery yielding uniformity in company’s distribution network. 
•	Demonstrated equipment methodology to potential multinational partners resulting in nine new dealership agreements in Kazakhstan and further negotiations in Mongolia.
•	Organized and conducted company participation in agricultural marketing expos in eight countries. 


Marketing Manager

Find out detailed information about Craig Baker, VP Business Development, GM in Montrose, CO

Craig Baker: VP Business Development, GM in Montrose, CO

Craig Baker

Brigham Young University

Harvard Business School